What is past is gone, what is hoped for is absent, for you is the hour in which you are.
With this kind of singular African insight and practicality, Dr Rutendo Hwindingwi - the "African realist" - introduces executives to the challenges of doing business in Africa.
Africa is a complex continent, comprising 54 very different countries, each with its own legislative, governance and language identities, and Hwindingwi identifies the key threads that unite them in business. In doing so, he extracts lessons from the celebrated "Rumble in the Jungle" world heavyweight boxing championship bout in Zaire in 1974, between the then-world number 1 George Foreman and the pretender to the crown, Muhammad Ali.
Laced with personal anecdotes acquired over a career that has seen him working in more than 20 countries on the continent, Hwindingwi provides a pragmatic overview for business leaders, wherever they are based, on how to successfully drive business development in Africa.
"Identifying opportunity in Africa is one thing, but understanding the landscape is another. In this book Rutendo marries the two in a unique and exciting way - a must-read"
- Emma Wade-Smith, UK Trade Commissioner to the USA and formerly Africa
"Passion and opportunity are abundant in Africa, and throughout this book Rutendo brings this
to the forefront"
- Victor Williams, CEO NBA Africa
