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RTL aktuell - Eine Analyse moderner Nachrichten

RTL aktuell - Eine Analyse moderner Nachrichten

          
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About the Book

Studienarbeit aus dem Jahr 2005 im Fachbereich Medien / Kommunikation - Massenmedien allgemein, Note: 1,7, Universität Bayreuth, Veranstaltung: Seminar Fernsehkultur, Sprache: Deutsch, Abstract: Trotz der immer dichter werdenden Bandbreite audiovisueller Sparten und Programme im populärsten Massenmedium unserer Zeit, dem Fernsehen, erfreuen sich Nachrichten ungebrochenem Interesse. Die meist gesehene deutsche Nachrichtensendung strahlt seit Jahrzehnten ARD aus, die "Tagesschau". Diese Sendung hat täglich den höchsten Marktanteil aller Nachrichtensendungen in der Bundesrepublik, wobei seit 1998 die Zuschauerzahlen stetig sanken. Seit dieser Zeit verringerte sich der Marktanteil von täglich 9,71 Millionen Zuschauern langsam, bis es im Jahr 2001 einen drastischen Einbruch auf 5,76 Millionen gab. Keinen solch einschneidenden Sturz, weist die quantitative Forschung bei dem zweiten öffentlich-rechtlichen Programm, dem ZDF, auf die Tendenzen allerdings sind dieselben - die Quoten sinken beständig. Eine gegenteilige Entwicklung zeigt sich bei dem privaten Sender RTL, bei welchem die Hauptnachrichten "RTL aktuell" eine Quotenentwicklung von 2,85 Millionen im Jahre 1992 zu fast 4 Millionen im Jahre 2000 erlebten. Wenn wir also der Quantität Glauben schenken, zeichnet sich einerseits im gesamten Programm, aber nunmehr auch bei den Nachrichten jene eindeutige Tendenz ab, dass private Sender stetig an Zuschauerinteresse gewinnen. In der nachfolgenden Arbeit versuche ich hierfür Gründe zu ermitteln. Um empirisch an den Hauptnachrichten "RTL aktuell" zu arbeiten und vielleicht hier einen Aufschluss des eindeutigen Trends zu finden, wurde über einen Zeitraum von mehr als einen Monat diese Sendung analysiert. Im Folgenden hält sich die Arbeit an eine repräsentative Sendung des 26.08.2005 und untersucht bzw. diskutiert sie anhand folgender Kernfrage und Hypothesen: Kernfrage: Was sind die Gründe für die wachsende Beliebtheit von "RTL aktuell" und das darauf beruhenden Quotenwachst


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Product Details
  • ISBN-13: 9783638665513
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 2 mm
  • Width: 148 mm
  • ISBN-10: 3638665518
  • Publisher Date: 28 Jun 2007
  • Height: 210 mm
  • No of Pages: 32
  • Series Title: German
  • Weight: 54 gr


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