Want to run your own small business? Become self-employed? Freelance full-time, or work as an iPro (independent professional)? You're not alone. The rise in self-employment, including freelancing, is altering the economies of countries like Canada, the UK, EU member countries, and the US. Soon, you - along with the majority of the global workforce - will need at least some understanding of how to run a business. Because your livelihood will depend on it.
Award-winning former journalist Boni Wagner-Stafford and serial entrepreneur John Wagner-Stafford help you explore what it takes to work for yourself rather than someone else, including how to find your business idea and who might benefit. You'll also learn:
- How your why and your purpose set you apart from competitors
- Which legal matters to address head on and how to choose the right business structure
- What to do about intellectual property, systems, hiring, and meetings
- Tips for cash flow management, productivity, and how and when to ditch bad customers
- Everything that goes into creating great brand content that connects
- How to tell it's the right time to grow your business and when to sell, and
- What to watch for when you're working too long and too hard and you need to take a break.
Boni and John's business and life experience have taught them that you can do what you want and that anything is possible; that convention and conformity are not always a good thing. They aim to help you embrace your own independent nature, get things done faster, better, open new markets, take responsibility, rise from failures, make a significant contribution to the global economy... and Rock Your Business.
"Written in a bright, accessible fashion and delivers information that small business people will run with. They provide clear advice on how to improve the way you do business." - Troy Media
"Terrific book and a MUST READ for anyone who wants to start their own business, or already has... there is such great insight and valuable information here, you'd be a fool not to give it a quick read." - (5 Stars) Jenna Brewster--Goodreads; Barnes & Noble; Indie Book Reviewers
"Great narrative that is personable, knowledgeable and easily understood, this book is a useful guide that is a must read for anyone considering starting their own business." Recommend. (5 stars) Gillian Hancock--Goodreads; Barnes & Noble; Indie Book Reviewers
"A highly recommended read that can help you to better understand the many issues with running your own business." (4-5 stars) Laura Clarke--Goodreads; Barnes & Noble; Indie Book Reviewers
