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Roadrunner or Roadkill: Business Essentials

Roadrunner or Roadkill: Business Essentials

          
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About the Book

"Roadrunner or Roadkill" outlines the key pitfalls that are detrimental to small and medium-sized businesses. From marketing plans and cash flow forecasting to hiring and acquiring outside funding, Morrison draws on real life scenarios from his extensive career to help business owners and managers avoid commonly made mistakes that can cost them their livelihood. In this era of tight money and high unemployment, failure is not an option so focusing on these business essentials is key to your survival. Entrepreneurs and small business owners will find practical advice and examples to help them avoid these pitfalls.
About the Author: David Morrison is an Information Technology Industry Executive with over 30 years experience in all aspects of the technology business . He combines an excellent understanding of product technology with a strong operations background and good mix of business, product development, marketing and general management expertise .He boasts a successful international business track record. He has a proven ability to get results through process re-engineering and restructuring. At IBM he was responsible for starting many of the new initiatives the Company instituted in the PC business. After leaving IBM, he was chief operating officer of a startup, a PC manufacturer and president of a software startup. He consulted to several large and medium businesses on marketing and process engineering and finished his working career running a division of another technology company. He has also been on the board of directors of several companies. He has a BASc in Electrical Engineering, an MASc in Process Control Systems, an MBA and is a graduate of IBM's Systems Research Institute.


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Product Details
  • ISBN-13: 9781450503075
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Height: 203 mm
  • No of Pages: 146
  • Series Title: English
  • Sub Title: Business Essentials
  • Width: 133 mm
  • ISBN-10: 1450503071
  • Publisher Date: 20 May 2010
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 8 mm
  • Weight: 159 gr


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