Help move your organization to greater discipline, focus, and value Association leaders must be disciplined strategists, focusing the organizations they serve on value they can deliver and structuring accordingly to compete in the "new normal." Road to Relevance is the follow-up and complementary companion to the bestselling Race for Relevance: 5 Radical Changes for Associations, which identified six challenges that forever changed the association environment and five needed changes. Authors Harrison Coerver and Mary Byers, CAE, provide real insight into how to adapt the strategies of Road to Relevance to your organization's circumstances. Clearly explaining the five key strategies, the authors show you how to:
- Identify strengths that deserve a concentration of resources
- Achieve a coordinated product and service portfolio
- Root out marginal or underperforming activities that are negatively impacting your organization
Case studies, adaptable examples, and provocative questions help you use the insights from Road to Relevance to lead your organization to an ever-more-valued, sustainable, and relevant future.
About the Author: Harrison Coerver, President of Harrison Coerver & Associates, is an internationally-recognized consultant, speaker and co-author of the bestselling books Race for Relevance: 5 Radical Changes for Associations and Road to Relevance: 5 Strategies for the Competitive Association. Since 1985, Harrison has consulted over 1,200 associations in strategy, planning, governance and management. He is known for his group facilitation skills, straightforward style and innovative approaches to association governance and management.
Mary Byers, CAE, is a member of the National Speakers Association and co-author of the bestselling books Race for Relevance: 5 Radical Changes for Associations and Road to Relevance: 5 Strategies for the Competitive Association. She is the former director of communications and member services for the Illinois State Dental Society. She served in that capacity for nine years prior to starting her consulting business in 1998. Since then, she's spoken at and facilitated meetings in 26 states to a wide variety of audiences, including the Illinois Bankers Association, First National Bank, the American Dental Association, the American Society of Mechanical Engineers, American Association of Orthopaedic Surgeons and the Illinois Movers' and Warehousemen's Association.
