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Rising Consumer Materialism: A Threat to Sustainable Happiness

Rising Consumer Materialism: A Threat to Sustainable Happiness

          
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About the Book

Rising Consumer Materialism presents a theoretical advancement of materialism research. It identifies eight areas of a consumer's life that are inter-disciplinary and of prime importance towards promoting happy and rewarding lifestyles. This study examines the pre-planned purchase process as the primary step towards satisfactory consumption. The theoretical framework provides a stream of research possibilities that guide readers towards healthy consumption patterns. Therefore, the book offers practical solutions to problems such as loneliness and unhappiness. It advocates a new dimension of consumption activity and lifestyle choices that can help to re-socialize and improve social bonds; hitting materialism right at its core, making the consumption experience well informed and beneficial for the consumer as well as society.

Together, pre-planned engaging, intrinsic experiential purchases with a view to environmentalism, religiosity, social giving, social support and nostalgia can cure the excessive emphasis on acquiring and showing off valuables that are disruptive to a consumer's social affiliations and subjective wellbeing.

Rather than utilizing material possessions as a proxy measure for success and happiness resulting in only temporary happiness, discontent, continuous brand/product switching, undesirable post purchase evaluations and shifting brand loyalties, the book establishes alternative mechanisms for achieving happiness. The integrated framework provides a comprehensive solution rather than a half-baked specific situational-based intervention and is a must read for academics, students and consumers alike.


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Product Details
  • ISBN-13: 9780815367598
  • Publisher: Routledge
  • Publisher Imprint: Routledge
  • Edition: Routledge Focus on Business and Management
  • Language: English
  • Returnable: Y
  • Spine Width: 13 mm
  • Weight: 272 gr
  • ISBN-10: 0815367597
  • Publisher Date: 09 Nov 2017
  • Binding: Hardback
  • Height: 226 mm
  • No of Pages: 110
  • Series Title: Routledge Focus on Business and Management
  • Sub Title: A Threat to Sustainable Happiness
  • Width: 142 mm


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