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Risikobewertung im Innovationsmanagement

Risikobewertung im Innovationsmanagement

          
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About the Book

Bachelorarbeit aus dem Jahr 2021 im Fachbereich BWL - Controlling, Note: 2,3, Hochschule Albstadt-Sigmaringen; Sigmaringen, Sprache: Deutsch, Abstract: Unternehmen, die heute am Markt bestehen und neue Märkte erschließen wollen, sind gezwungen, ihre Wertschöpfung bewusst und systematisch durch regelmäßige Innovationen zu erneuern. Die Empirie zeigt, dass jene Unternehmen, bei denen neue Produkte einen vergleichsweisen hohen Anteil am Gesamtumsatz ausmachen, überdurchschnittlich erfolgreich sind. Gleichzeitig zeigt sich jedoch auch, dass nur eines von elf Neuproduktentwicklungen zu einem kommerziellen Erfolg wird. Daher ist es kein Wunder, dass dem Thema Innovationen mittlerweile 90% der Top-Manager eine steigende Bedeutung für ihr Unternehmen zumessen. Ein wesentlicher Bestandteil unternehmerischen Handelns liegt in der Allokation knapper Ressourcen auf miteinander konkurrierende Investitionsobjekte. Hinter der Frage der Ressourcenallokation steckt die Entscheidung, sich für oder gegen ein bestimmtes Projekt zu entscheiden. Eine solche Entscheidung kann bei den komplexen und risikoreichen Investitionsentscheidungen im Innovationsbereich, die unter großer Unsicherheit getroffen werden müssen, von großer Tragweite sein. Die Qualität dieser Entscheidungen hängt fundamental von der Zuverlässigkeit und Präzision der eingesetzten Bewertungsverfahren ab. Die zentrale Frage ist, ob das Bewertungsverfahren geeignet ist, die Innovation ganzheitlich mit allen Chancen und Risiken abzubilden. Das Abwägen von Ertrag und Risiko bei der Entscheidung unter Unsicherheit ist nicht nur aus rechtlicher Sicht relevant, sondern auch ökonomisch sinnvoll. Die hohen Fehlschlagsraten von Neuproduktentwicklungen machen den Innovationsbereich zu einem besonders riskanten Feld für Investitionen. Die Folgen einer Investitionsentscheidung müssen durch Risikoanalysen transparent gemacht werden, um Liquiditätsengpässe und eine drohende Insolvenz zu vermeiden. Daher soll in dieser Arbeit die Forsch


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Product Details
  • ISBN-13: 9783346710680
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 52
  • Spine Width: 3 mm
  • Width: 148 mm
  • ISBN-10: 3346710688
  • Publisher Date: 10 Aug 2022
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 82 gr


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