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Rfid-Technologie. Einsatz Und Implementierung in Einem Handelsunternehmen

Rfid-Technologie. Einsatz Und Implementierung in Einem Handelsunternehmen

          
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About the Book

Diplomarbeit aus dem Jahr 2004 im Fachbereich BWL - Handel und Distribution, Note: 2,0, Duale Hochschule Baden-Wüttemberg, Stuttgart, früher: Berufsakademie Stuttgart, 60 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Handelsunternehmen in Deutschland finden sich heute einem immer schärferen Wettbewerb ausgesetzt. Das Zusammenwachsen der Welt mit Hilfe von modernen Kommunikationstechnologien lässt neue Wettbewerber auf den traditionellen Markt treten und neue Vertriebskanäle, wie zum Beispiel den E-Commerce, entstehen. Mit hartem Preiskampf wird um die Gunst der Kunden geworben. Das Ergebnis sind sinkende Gewinnspannen. Langfristig überleben kann in diesem Marktumfeld nur, wer seine Prozesse an die Marktgegebenheiten anpasst und kontinuierlich optimiert. Unternehmen haben daher erkannt, dass dieser Weg zum Erfolg in einer durchgängigen Planung und Optimierung der Logistikkette liegt. Einer Logistikkette, die die Teilnehmer durch Zusatznutzen und niedrigere Gesamtkosten wettbewerbsfähiger macht. Der Wettbewerb spielt sich nicht mehr nur zwischen Unternehmen ab, sondern zwischen gesamten Logistikketten. Der Schlüssel hierzu ist der Aufbau eines anpassungsfähigen Lieferketten Netzwerkes. Eine Supply Chain, die die Flexibilität besitzt, in fast Echt-Zeit auf Marktgegebenheiten und -entwicklungen reagieren zu können, ein Netzwerk, das die Quadratur des Kreises schafft, Lagerbestände zu reduzieren und trotzdem volle Regale zu garantieren. Grundvoraussetzung hierfür ist eine fast vollständige Transparenz des Warenflusses entlang der Supply Chain und ein einfacher Zugriff auf diese Daten. Der optimale Einsatz dieser Daten und Informationen ist heute entscheidend für den Erfolg in einem immer intensiveren Wettbewerb. Die Technologie, die dies ermöglichen kann, ist Radio Frequency Identification - kurz RFID. Sie soll die Prozesse in der Konsumgüter Branche in den nächsten Jahren grundlegend verändern, indem Paletten, Versandeinheiten und sogar einzelne Artikel m


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Product Details
  • ISBN-13: 9783640203611
  • Publisher: Grin Verlag Gmbh
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 4 mm
  • Width: 148 mm
  • ISBN-10: 3640203615
  • Publisher Date: 18 Nov 2008
  • Height: 210 mm
  • No of Pages: 64
  • Series Title: German
  • Weight: 95 gr


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