REVEL(TM) for Strategic Communication in Business and the Professions employs four essential elements of effective communication--setting goals, knowing the audience, mastering skills, and managing anxiety--both as a framework for learning and as the necessary tools to be a successful communicator. Emphasizing the implications of cutting-edge technology to communication, the authors prepare introductory business and professional communication students for the business world of today.

REVEL is Pearson's newest way of delivering our respected content. Fully digital and highly engaging, REVEL offers an immersive learning experience designed for the way today's students read, think, and learn. Enlivening course content with media interactives and assessments, REVEL empowers educators to increase engagement with the course, and to better connect with students.

NOTE: REVEL is a fully digital delivery of Pearson content. This ISBN is for the standalone REVEL access card. In addition to this access card, you will need a course invite link, provided by your instructor, to register for and use REVEL.

About the Author: Dan O'Hair is Dean of the College of Communication and Information and Professor of Communication at The University of Kentucky. In 2006, he served as the President of the National Communication Association, the world's largest and oldest professional association devoted to the study of communication.

He has published over ninety research articles and scholarly chapters in risk and health communication, public relations, business communication, media management, and psychology journals and volumes, and he has authored and edited fifteen books in the areas of communication, risk management, health, and terrorism. His latest book was published in 2009 entitled The Handbook of Risk and Crisis Communication (Routledge) for which he served as a senior editor and contributor.

Dr. O'Hair has served on the editorial boards of twenty-seven research journals and is a past editor of the Journal of Applied Communication Research, published by the National Communication Association. He has also served as an education and training consultant to dozens of private, non-profit and government organizations.

Dr. O'Hair received his Ph.D. in 1982 from the University of Oklahoma.

Gustav W. Friedrich is Distinguished Professor II and Dean Emeritus in the School of Communication and Information at Rutgers University. Before coming to Rutgers, he was a tenured faculty member at Purdue University, the University of Nebraska--Lincoln, and the University of Oklahoma. He is a former president of the National Communication Association and the Central States Communication Association.

Dr. Friedrich's research interests are in communication theory and in instructional and applied communication. His publications appear in journals including Communication Education, Communication Monographs, Journal of Communication, and Journal of Personality and Social Psychology. He is author/editor of 16 books for publishers including Pearson, Lawrence Erlbaum, St. Martin's Press, and Houghton Mifflin. Dr. Friedrich's honors and awards include: O.U. Presidential Professor; Kenneth E. Crook Faculty Award; Josh Lee Service Award; Henry Daniel Rinsland Memorial Award for Excellence in Educational Research; Regents' Award for Superior Teaching; CSCA Hall of Fame; and NCA's Golden Anniversary Award.

Dr. Friedrich received his Ph.D. in 1968 from The University of Kansas.

Lynda Dee Dixon is a member of the Cherokee Nation. She is a tenured professor in the Department of Communication at Bowling Green State University.

Her research began with studies on Native American women and their health care in an Indian Health Service clinic and has continued with health and health education of culturally diverse people in the US and internationally. Her ethnographic/language analysis research focuses on contemporary American Indian, African American, and international cultures' social issues, health, and other socio-cultural issues for women. Her travels to England, China, and Spain have informed her teaching; her research on culture and health has revealed that in the shrinking world, the distance between privilege and poverty grows ever wider.

Dr. Dixon's and her co-authors' research studies have appeared in books and journals (such as International/Intercultural Annual, Intercultural Communication Studies, Human Communication Studies, Women and Language, Health Communication, and others). She is co-editor of a book on women prisoners and author of chapters concerning incarcerated women. She is currently working with others on an edited book on Native American identity. Dr. Dixon has presented her research on American social issues in health in the U.S. and other countries.

Dr. Dixon received her Ph.D. in 1990 from The University of Oklahoma.