As store owners, entrepreneurs, sales representatives or CEO's of organizations, your task is to ensure that the sales of goods or commodities in small or large quantities be done directly to consumers. To create a relationship 'Whether it be personal or virtual' with your customers, so that each and every one of your customers are prepared to promote your products and/or services. Your goal is to help your customers feel that you and your staff have taken exceptional care of them and fulfilled their needs. Our goal is to share with you our years of experience, our observations and our studies in the world of retail and human behaviour. How to apply a simple tool that all can enjoy and use every single day at work. This book is specifically created for all retail organizations and services and will provide you with tools, examples and ideas to identify your customers' personality style quickly and accurately. Specifically, how to address and work with your customer according to your evaluation of their colour spectrum. As you read, you will recall many of your own personal experiences, successes and failures when attempting to deal with a specific client. When applying your own experiences to any new learning method it creates a personal attachment to what you are learning, it makes it real. In addition, this book will provide you with clarity as to Who you are, a simple view of 'Self' and the answer to "Who am I?" Being yourself is the natural way of dealing with customers, but also paying attention to the customers' colour style will allow you to enter their world and be part of their own personal shopping adventure. In our experience, we have gone through many ups and downs with supervisors, staff and most importantly, customers. Let us share with you our easy and simple way to work with everyone around you and achieve incomparable results and end up with very satisfied customers.
About the Author: Guy L. Moisan has been working in the field of Human Resources for over 30 years, from Eastern to Western Canada including the far North of Nunavik. He has also been working with True Colors International for approximately 20 years as a Facilitator and Master Trainer. True Colors, a personality profiling tool, is an easy and entertaining way to identify your own character spectrum to better understand yourself and others. Guy first discovered True Colors in 1993 when attending a 'True Colors' workshop. The program was simple, applicable in all aspects of life and provided a positive understanding of 'Self'. 'True Colors' was the motivation required to bring to the surface the tools he is so passionate to share with you today. Guy has had the great privilege of hosting seminars across Canada, the United States and Japan. In doing so, he has touched and worked with a wide variety of organizations, from large retail corporations to non-profit organizations and from education to the military. Guy enjoys working in the world of "What can I do". A global leader within the world of colour profiling, he also motivates, creates and has no limitation to what he or anyone around him can do. His passion is for the development of self-awareness. Doug Atkinson, With 28 years of training and coaching experience in Canada and the United States, Doug has trained and entertained thousands of retail professionals to become better and more efficient sellers using product knowledge, humour and an increased understanding of people at all levels. Doug is a sought after speaker at many trade shows and has been featured on numerous news programs, magazines, television and radio programs. Through his training, Doug has helped hundreds of salespeople achieve their goals both for themselves and for their clients. He has received the most important awards that are available in Canada both for training and service to the community. Doug Atkinson is the recipient of the Cosmetic Outstanding Service Award (COSA) for Training 2005 and has also received the Canadian Cosmetics Careers Association Award of Merit in 2006. He is also honored to be a member of the Cosmetic Techniques and Management Program Advisory Committee at Seneca College in Toronto. Doug has personally worked one-on-one with thousands of individuals to help make their goals a reality. Bringing a constant evolving perspective to learning that centers on engagement and enthusiasm as catalyst for change.