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Restaurant Brand Start-Up Plan: The 10 step strategy guide to help develop your Concept & Brand

Restaurant Brand Start-Up Plan: The 10 step strategy guide to help develop your Concept & Brand

          
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About the Book

If you are thinking of opening a restaurant, this book is for you. If you have an idea for your concept and are hiring others to execute it, you will learn how to develop a plan to help others bring YOUR ideas to life. As a brand strategist and designer who has created over 100 restaurant brands, I can't emphasize enough the importance of clarifying your vision for the entire team before you begin. Many new businesses find it frustrating working with graphic designers, interior designers and architects because they are unable to communicate their ideas. Even worse everyone ends up doing their own thing with the end result being an inconsistent mess. This workbook is divided into 10 sections along with worksheets to help clarify your concept and brand ideas. The end result is a simplified written and visual "Brand Plan" outlining your vision for the entire team.
About the Author: Gina Mims - Owner of Inspiro Brands, Inc. Brand strategy and design guiding new restaurants to create, develop and provide a memorable guest experience. Gina has helped developed brand identities for over one hundred dining destinations. Bringing almost two decade's worth of outstanding design experience to the table, the tools she's refined with her clients are now available for EVERYONE to create restaurant branding success. She speaks publicly on how to "DEFINE then DESIGN" to those wanting to open a restaurant or re-brand. The topics covered show how to create clarity and vision before beginning the design process. With a desire to share her passion, Gina has instructed students on graphic design at Chapman University, and is a former board member of Share Our Strength, Taste of the Nation Laguna Beach, Les Dames d'Escoffier, LA/OC and AIGA, Orange County, the professional association for design. Inspiro Brands has recently relocated to the foothills of the Sierra near Yosemite National Park. The majority of clients remain in California and also extend throughout the U.S. In her free-time Gina enjoys painting, yoga, travel, cooking and dining out.


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Product Details
  • ISBN-13: 9781523482917
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Height: 280 mm
  • No of Pages: 50
  • Series Title: English
  • Sub Title: The 10 step strategy guide to help develop your Concept & Brand
  • Width: 216 mm
  • ISBN-10: 1523482915
  • Publisher Date: 18 Jan 2016
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 3 mm
  • Weight: 186 gr


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