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Responsabilidad Social Corporativa En El Sector Bancario Espanol

Responsabilidad Social Corporativa En El Sector Bancario Espanol

          
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About the Book

En los últimos años, mucho se ha hablado del cambio en las expectativas de la sociedad sobre el papel que las empresas han de jugar en la salida de la presente crisis financiera. El foco de atención, además, apunta especialmente al sector bancario. En concreto, en España estamos asistiendo a un proceso de reestructuración del sector que tiene repercusiones directas en el conjunto de la economía nacional. En este contexto, la responsabilidad social corporativa (RSC) adquiere una especial relevancia, si bien ésta no se ha plasmado aún en publicaciones científicas. Este libro tiene como principal objetivo cubrir este vacío en la literatura académica de carácter tanto teórica como práctica. Los autores presentan los resultados de dos investigaciones empíricas llevadas a cabo en el sector bancario español. A través de un estudio cualitativo se busca comprender el papel que la RSC juega actualmente en el diseño de la identidad corporativa de las entidades bancarias. Mediante una investigación cuantitativa se analiza la componente de RSC de la imagen corporativa que los clientes conservan sobre sus proveedores de servicios. El libro está orientado tanto a investigadores como directivos.


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Product Details
  • ISBN-13: 9783848460717
  • Publisher: Eae Editorial Academia Espanola
  • Publisher Imprint: Eae Editorial Academia Espanola
  • Height: 229 mm
  • No of Pages: 256
  • Series Title: Spanish
  • Weight: 381 gr
  • ISBN-10: 3848460718
  • Publisher Date: 11 May 2012
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Spine Width: 15 mm
  • Width: 152 mm


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