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Reseaux Sociaux: Stratégies de Marketing pour Facebook, Twitter, Snap Chat, LinkedIn, et Instagram

Reseaux Sociaux: Stratégies de Marketing pour Facebook, Twitter, Snap Chat, LinkedIn, et Instagram

          
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About the Book

Réseaux Sociaux: Stratégies de Marketing pour Facebook, Twitter, Snap Chat, LinkedIn, et Instagram Ce petit livre contient tous les éléments nécessaires pour démarrer ses campagnes marketing sur les réseaux sociaux. Attention chaque réseau étant différent, il conviendra d'adapter les messages à chacun et à leur audience S'adressant aux débutants il expose clairement: -Pourquoi vous devez être présent sur les réseaux sociaux -Les 5 différents et principaux réseaux sociaux -L'utilisation de chaque réseau comme Facebook, Twitter ou Instagram -Les différentes approches par réseau -Les impacts sur votre business Le contenu abordable convient à ceux qu'ils veulent faire leurs premiers pas dans le Social Marketing ou comprendre ce que leur agence digitale leur propose lorsqu'elle parle des réseaux sociaux. L'importance de leur utilisation dans le cadre plus large d'une stratégie est aussi expliquée afin de ne pas perdre du temps et de l'argent en vain sur ces leviers potentiels de Chiffre d'Affaires. Les réseaux sociaux ne servent pas qu'à vendre directement mais à -créer une communauté fidèle qui vous servira pour promouvoir vos services ou trouver de nouvelles idées -asseoir votre notoriété -créer de la confiance car en face il y a quelqu'un qui répond -gagner en visibilité pour pas cher -communiquer rapidement et à un grand nombre Tous ces points ont bien sûr un impact sur les ventes, mais ce n'est qu'un objectif secondaire qui découle du bon déroulement de vos campagnes comme l'explique Till Wengert, l'auteur. Interagir et partager avec une communauté est devenue vitale pour de nombreuses marques comme L'Oréal, les constructeurs automobiles, et autres car cela rapporte. L'effet "viral", tant recherché par de nombreuses publications, est un autre aspect intéressant de votre activité sur les réseaux sociaux. Le partage par les utilisateurs avec effet boule de neige peut littéralement booster votre marque pour 0 euro ! Et vous allez-vous passer à la vitesse supérieur grâce aux réseaux sociaux ?


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Product Details
  • ISBN-13: 9781530879069
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Height: 229 mm
  • No of Pages: 76
  • Spine Width: 4 mm
  • Weight: 113 gr
  • ISBN-10: 153087906X
  • Publisher Date: 03 Apr 2016
  • Binding: Paperback
  • Language: French
  • Returnable: N
  • Sub Title: Stratégies de Marketing pour Facebook, Twitter, Snap Chat, LinkedIn, et Instagram
  • Width: 152 mm


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