This well-organised and lucid text on Research Methodology is intended to fulfill the felt-need for an introductory, accessible and student friendly book. Written with the aim of making the teaching and learning of research methods and methodology simple, the book provides theoretical information in an operational manner about the various methods, techniques and procedures followed in research.

This book based on the practical experiences of the authors as researchers, practitioners and teachers intends to cater to the needs of students of MBA, BBA, Humanities and Social Sciences. The book will also be of immense use to the researchers, practicing managers and public health organisations.

KEY FEATURES :

Contains case studies and sample questionnaires.

Covers brief knowledge of statistics and its applications required in research.

Objective type questions, review questions, sample question papers and previous years’ examination papers have been included for brushing up of the knowledge.

Gives working knowledge of various useful computer software used in the research analysis such as SPSS, Excel etc.

Report writing is explained in the systematic manner explaining the process, layout, types, mechanics involved, various principles and precautions to be taken while writing a good report to make the research worth.About the AuthorMUKUL GUPTA, Ph.D. (Consumer Behaviour), is Professor and Head—MBA at G.L. Bajaj Institute of Technology and Management, Greater Noida. He obtained his postgraduation in economics, management and marketing. Having gained his practical knowledge in reputed industries like Coca Cola and Delta Applied Membranes for more than three years he joined academics, and has been teaching for 12 years. A life member of IIER, ISTD, UPUEA and MMA, Dr. Gupta has also been a paper setter and the Head Examiner for universities like UP Technical (Lucknow), Dr. Bhim Rao Ambedkar (Agra), and Dr. Ram Manohar Lohia (Faizabad). He has to his credit more than 23 research papers presented in many international and national seminars and conferences.|DEEPA GUPTA, Ph.D. (Corporate Social Responsibility), is Professor—MBA at G.L. Bajaj Institute of Technology and Management, Greater Noida. She has worked as an Adjunct Faculty for Michigan Tech University for more than three years and has been teaching for 12 years. Her research areas of interest include corporate social responsibility, human capital development and talent retention. A life member of ISTD, IIER, MMA and UPUEA, Dr. Gupta has to her credit more than 25 research papers presented in many international and national seminars and conferences.