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Reputation Management mit Facebook. Chancen und Risiken

Reputation Management mit Facebook. Chancen und Risiken

          
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About the Book

Studienarbeit aus dem Jahr 2016 im Fachbereich Informatik - Wirtschaftsinformatik, Note: 1,7, International School Of Management, Standort Frankfurt, Veranstaltung: Wirtschaftsinformatik, Sprache: Deutsch, Abstract: Gegenstand der vorliegenden Arbeit ist die stetig wachsende Bedeutung von Reputation Management in dem sozialen Netzwerk Facebook und dessen Auswirkungen in Form von Chancen und Risiken auf seine Nutzer. Innerhalb der letzten Jahre haben die Möglichkeiten für bewertende Kommunikation sowie Interaktion im Internet stark zugenommen und haben ihr Maximum bis heute noch nicht erreicht, weshalb dem Reputation Management im digitalen Zeitalter vermehrt eine tragende Rolle in der Unternehmenskommunikation zugeschrieben wird. Beeinflusst durch die steigende Popularität und dem damit einhergehenden enormen Wachstum von sozialen Netzwerken, insbesondere von Facebook, kommt der Selbstdarstellung einzelner Unternehmen wie Privatpersonen im Internet eine immer größer werdende Bedeutung zu. Auf Blogs, in sozialen Netzwerken, Foren oder Chats werden die Handlungen ihrer Akteure zum Spielball der digitalen Gesellschaft. In Zeiten digitaler Selbstdarstellung ist eine gute Reputation sowohl für Unternehmen, aber auch für private Internetnutzer wichtiger denn je. Der wirtschaftliche Erfolg einer Organisation, aber auch dessen gesellschaftliche Akzeptanz können heutzutage durch die schnelle Meinungsbildung und die daraus resultierende Reputation im Internet rasant beeinflusst werden. Neben der Möglichkeit, den guten Ruf eines Unternehmens durch Reputation Management in der Öffentlichkeit zu wahren oder sogar zu verbessern, besteht in gleichem Maße das Risiko, einen massiven Schaden davonzutragen.


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Product Details
  • ISBN-13: 9783668467835
  • Publisher: Grin Verlag
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 68 gr
  • ISBN-10: 3668467838
  • Publisher Date: 18 Jul 2017
  • Height: 254 mm
  • No of Pages: 20
  • Spine Width: 1 mm
  • Width: 178 mm


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