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Relevanz von Kennzahlen im Fundraising

Relevanz von Kennzahlen im Fundraising

          
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About the Book

Der Non-Profit-Sektor in Deutschland befindet sich im Aufschwung. 2,3 Millionen sozialversicherungspflichtige Mitarbeiter und 300.000 geringfügig Beschäftigte arbeiten hier. Im Jahr 2007 betrug die Wertschöpfung aller Non-Profit-Organisationen (NPOs) ca. 90 Milliarden Euro. In Zeiten leerer Haushaltskassen kann der Staat die NPOs jedoch finanziell nicht mehr hinreichend unterstützen. Daher sind die Organisationen gezwungen, sich neue Einnahmequellen zu erschließen. Eine Alternative zur Beschaffung finanzieller Ressourcen stellt das Fundraising dar. Hierbei wird versucht, aus unterschiedlichsten Märkten (z. B. Privatpersonen, Unternehmen) Ressourcen wie Geld- und Sachmittel oder auch Zeitspenden ehrenamtlicher Mitarbeiter zu akquirieren. 2011 lag das Spendenvolumen in Deutschland bei ca. 4,3 Milliarden Euro (vor allem für humanitäre Hilfe, Kulturpflege, Tierschutz und Umweltschutz). Um diese Spenden zu akquirieren, werden Kosten in Kauf genommen (z. B. für Mitarbeiter oder Fundraising-Aktionen), die im Verhältnis zu den eingenommenen Mitteln stehen müssen. Um das Fundraising effizient und kostengünstig zu gestalten, wird ein Controlling benötigt. Ein wichtiges Instrument für das Controlling sind Kennzahlen. Diese Messgrößen stellen Zustände und Entwicklungen komprimiert als Zahlen dar. Sie visualisieren Vorgänge und Maßnahmen einer Organisation und ihrer Abteilungen. Im Fundraising können zahlreiche Kennzahlen zum Einsatz kommen. Sie können vor, während und nach einer Maßnahme helfen, das Fundraising zu verbessern und Ressourcen effektiver einzusetzen. Mit ihnen können die Fundraising-Aktionen bewertet und die Planung kommender Aktionen und Maßnahmen optimiert werden. Sie geben zudem darüber Auskunft, ob und durch welche Fundraising-Instrumente vorgegebene Ziele erreicht wurden. Diese Arbeit setzt sich mit der Anwendung von Kennzahlen und deren Relevanz im Fundraising auseinander. Sie soll die Relevanz von Kennzahlen im Fundraising näher erläutern und die Zusammenhä


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Product Details
  • ISBN-13: 9783954852451
  • Publisher: Igel Verlag Gmbh
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 6 mm
  • Width: 178 mm
  • ISBN-10: 3954852454
  • Publisher Date: 15 Jan 2015
  • Height: 254 mm
  • No of Pages: 114
  • Series Title: German
  • Weight: 213 gr


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