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Release the Power of ENTANGLED MARKETING(TM): Moving Beyond Engagement

Release the Power of ENTANGLED MARKETING(TM): Moving Beyond Engagement

          
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International Edition


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About the Book

Entangled Marketing is the new business model for building a supportive, enduring and mutually-rewarding customer relationship. Sebastian Jespersen and Stan Rapp have created this thought-provoking business and marketing model through their vision of entangling the brand and the consumer in an unbreakable, ongoing relationship. They find fault with today's lock-step focus on engagement when advanced digital technology makes anything imaginable--truly doable.

The book introduces a number of groundbreaking ideas centered around the ways a brand can provide meaning and value to customers to keep them in an ongoing relationship for life. The reader will be taken on a journey from the twentieth century's arm's-length relationships to the twenty-first century's "Zero Degrees of Separation." The authors maintain that bottom-line results improve exponentially when brand and customer act as a "one-plus-one" twosome.

The ability to release the power of entangled marketing changes one's thinking about how marketing can work best in the digital age.


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Product Details
  • ISBN-13: 9781942324034
  • Publisher: Internationalist
  • Publisher Imprint: Internationalist
  • Height: 229 mm
  • No of Pages: 164
  • Series Title: English
  • Sub Title: Moving Beyond Engagement
  • Width: 152 mm
  • ISBN-10: 1942324030
  • Publisher Date: 26 Feb 2016
  • Binding: Paperback
  • Language: English
  • Returnable: Y
  • Spine Width: 9 mm
  • Weight: 231 gr


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