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Regionalpolitische Auswirkungen von Wintersport-Großveranstaltungen in den Alpen: Theorie und Praxis im Vergleich

Regionalpolitische Auswirkungen von Wintersport-Großveranstaltungen in den Alpen: Theorie und Praxis im Vergleich

          
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About the Book

Inhaltsangabe: Gang der Untersuchung: Diese Arbeit gibt einen Überblick über die möglichen Auswirkungen von Wintersport-Großveranstaltungen in den Alpen und deren Messung, sowie über die Fehlerquellen, die bei Event-Analysen am häufigsten auftreten. Ausschlaggebend für die Bearbeitung dieses Themas ist seine Aktualität. Die wirtschaftlichen Auswirkungen von Events sind ein wichtiges Thema, vor allem im Sport-Marketing und in anderen Managementbereichen. Die Messung dieser Auswirkungen ist schwierig und in vielen Fällen subjektiv, jedoch erforderlich, um ein Event bewerten zu können. Im ersten Teil der vorliegenden Arbeit wird Fachliteratur zum Thema vorgestellt und ausgewertet. Nachfolgend werden die Auswirkungen diverser Wintersport-Großveranstaltungen in den Alpen anhand von Primär- und Sekundärdatenanalysen untersucht. Eine Zusammenfassung der gewonnenen Erkenntnisse und eine Analyse der Übertragbarkeit der in der Fachliteratur dargestellten Konzepte auf die Praxis folgen diesen Datenanalysen. Den Abschluss der Arbeit bildet ein Ausblick auf die Zukunft - für die Forschung im Bereich Event-Analyse und für das Event-Management in der untersuchten Region. Inhaltsverzeichnis: Inhaltsverzeichnis: INHALTSVERZEICHNISV ABBILDUNGSVERZEICHNISX TABELLENVERZEICHNISXII ABKÜRZUNGSVERZEICHNISXIV 1.EINLEITUNG1 2.AUSWIRKUNGEN VON GROSSVERANSTALTUNGEN IN DER THEORIE3 2.1GROSSVERANSTALTUNGEN/EVENTS4 2.2AUSWIRKUNGEN VON GROSSVERANSTALTUNGEN7 2.2.1Ökonomischer Nutzen10 2.2.1.1Primärer oder Direkter Nutzen11 2.2.1.1.1Gewerbliche Einnahmen11 2.2.1.1.2Einkommen11 2.2.1.1.3Beschäftigung11 2.2.1.1.4Einnahmen der Regierung12 2.2.1.2Sekundärer oder Indirekter Nutzen12 2.2.1.2.1Indirekter Nutzen aus den Ausgaben der direkt begünstigten Unternehmen12 2.2.1.2.2Nutzen generiert durch das Ausgeben von primärem Einkommen13 2.2.2Ökonomische Kosten13 2.2.2.1Private Kosten13 2.2.2.2Nebenkosten13 2.2.2.2.1Direkte Nebenkosten14 2.2.2.2.2Indirekte Nebenkosten14 2.2.3Monetä


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Product Details
  • ISBN-13: 9783838660509
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 8 mm
  • Weight: 186 gr
  • ISBN-10: 3838660501
  • Publisher Date: 05 Nov 2002
  • Height: 210 mm
  • No of Pages: 136
  • Series Title: German
  • Sub Title: Theorie und Praxis im Vergleich
  • Width: 148 mm


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