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Re-establishing Relevance: A Leadership Fable About Business Transformation

Re-establishing Relevance: A Leadership Fable About Business Transformation

          
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About the Book

This book is for anyone interested in marketing, business, and leadership. Whether youre a beginning business school student or an experienced executive, it provides practical advice for creating your marketing strategy and growing your business in an ever-changing environment. In this leadership fable, the authors outline 6 easy steps to build a powerful presence for your brand. Its written in story format, so its easy to read and keeps you engaged throughout the book. The authors also provide a summary of the key lessons and helpful templates that you can use to re-establish relevance for your organization. Note: This book was previously released under the title Digital Marketing Journey.

About the Author

Richard Blazevich is a senior director of marketing with over 15 years of experience in multinational consumer products companies. He received an MBA with an emphasis in Marketing and Business Strategy from the University of Michigan and a bachelors degree in Business from Montana State University. Eric Bishop is a global client director at a multinational technology company. He has 25 years of experience in digital marketing and business strategy. He received his MBA with an emphasis in Marketing and Quantitative Analysis from the University of Cincinnati. He received a bachelors degree in Computer Science, also from the University of Cincinnati. Both Richard and Eric have extensive experience leading corporate training programs and recruiting marketing talent from top business schools. They have also been featured speakers at digital marketing conferences and corporate events.


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Product Details
  • ISBN-13: 9781547059461
  • Publisher: Createspace Independent Publishing Platform
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Width: 152 mm
  • ISBN-10: 154705946X
  • Publisher Date: 31 May 2017
  • Height: 229 mm
  • No of Pages: 144
  • Weight: 0 gr

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