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Recrutainment: Gamification in Employer Branding, Personalmarketing Und Personalauswahl

Recrutainment: Gamification in Employer Branding, Personalmarketing Und Personalauswahl

          
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About the Book

Recrutainment hat sich in den letzten Jahren zu einem deutlich sichtbaren und allgemein akzeptierten Instrument in der Personalgewinnung entwickelt: Immer mehr Organisationen setzen auf spielerisch-simulative Elemente in Berufsorientierung, Employer Branding, Personalmarketing und Recruiting. Recrutainment ist die Gamification der Personalgewinnung.

Self-Assessments, unterhaltsam und spielerisch-informativ gestaltete Online-Assessments, Berufsorientierungsspiele oder auch Offline-Recrutainment-Events verbessern nachweislich das stimmige Zusammenfinden von Kandidat und Arbeitgeber und versprechen so nicht nur eine optimale Stellenbesetzung, sondern stärken auch das Profil der Arbeitgebermarke.

Diese zweite Auflage unter dem Titel Recrutainment ist kein Herausgeber-, sondern ein vollständig neu entwickeltes Autorenwerk. Die wissenschaftliche Basis von Recrutainment wird umfassend herausgearbeitet sowie die Ergebnisse empirischer Forschung vorgestellt. Zahlreiche Praxisbeispiele zeigen verschiedene Facetten von Recrutainment und die vielfältigen Einsatzmöglichkeiten in der Unternehmenspraxis.

Das Buch richtet sich sowohl an HR-Praktikerinnen und -Praktiker als auch an Studierende, die die Grundlagen der psychologischen Personalauswahl und des Personalmarketings kennenlernen möchten.


Der Inhalt

  • Personalgewinnung, -marketing und -auswahl
  • Recrutainment - die Gamification des Recruitings
  • Offline-Recrutainment - Vom Event vor Ort bis zum Blended-Recrutainment
  • Self-Assessments - Online-Recrutainment in der Selbstauswahl
  • Online-Assessments - Online-Recrutainment in der Fremdauswahl



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Product Details
  • ISBN-13: 9783658387488
  • Publisher: Springer Fachmedien Wiesbaden
  • Publisher Imprint: Springer Gabler
  • Height: 244 mm
  • No of Pages: 426
  • Spine Width: 23 mm
  • Weight: 702 gr
  • ISBN-10: 3658387483
  • Publisher Date: 01 Feb 2023
  • Binding: Paperback
  • Language: German
  • Returnable: Y
  • Sub Title: Gamification in Employer Branding, Personalmarketing Und Personalauswahl
  • Width: 170 mm


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