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The Reciprocity Advantage : A New Way to Partner for Innovation and Growth

The Reciprocity Advantage : A New Way to Partner for Innovation and Growth

          
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About the Book

In this prescient book, Bob Johansen and Karl Ronn explain how to create what they call a ‘reciprocity advantage’. By sharing your assets intelligently with carefully chosen partners, you can learn how to make money in new ways and have a broader social impact. It’s a powerful source of disruptive business innovation.Johansen and Ronn show you how to create your own reciprocity advantage by (1) uncovering your right-of-way, the underutilized resources you already own that you can share with others; (2) finding partners who can help you do what you cannot do alone; (3) experimenting to learn through the cloud; and (4) scaling, but only when your reciprocity advantage is desirable, viable, and ownable. If it’s not scalable, it’s not worth doing—and the authors describe technologies that make scaling up faster than ever. Reciprocity advantage will be the new competitive advantage. Think “give to grow.”

About the Author

Bob Johansen has been helping organizations around the world prepare for and shape the future for more than thirty years. The Reciprocity Advantage is Bob’s tenth book. He is a frequent keynote speaker for large groups and leads a wide range of workshops with rising-star leaders. Karl Ronn was Vice President of Research and Development and General Manager of New Business for The Procter & Gamble Company. Swiffer, Febreze, and Mr. Clean Magic Eraser are billion-dollar businesses he helped to create and grow. Karl is now Managing Director of Innovation Portfolio Partners, a Silicon Valley– based firm that helps CEOs and the top management of Fortune 500 companies find and develop new products and services.


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Product Details
  • ISBN-13: 9781626564701
  • Publisher: Harper Collins
  • Publisher Imprint: Collins Business - Berrett Koehler
  • Language: English
  • ISBN-10: 1626564701
  • Publisher Date: Dec,2014
  • Binding: Paperback
  • No of Pages: 112

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