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Rechtliche Aspekte des E-Mail-Marketings

Rechtliche Aspekte des E-Mail-Marketings

          
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About the Book

Studienarbeit aus dem Jahr 2016 im Fachbereich BWL - Recht, Note: 1,3, Hochschule Aschaffenburg, Sprache: Deutsch, Abstract: Die Arbeit beschäftigt sich mit den juristischen Aspekten des E-Mail-Marketings. Das "Word Wide Web" wird immer beliebter und bedeutender. 2015 benutzen über drei Milliarden Menschen weltweit das Internet. 2008 war es gerade einmal die Hälfte davon. Auch in Zukunft wird die Zahl der Internetnutzer steigen, weshalb Unternehmen immer mehr digitales Marketing anweden, um attraktiv und präsent zu sein. Ein elementarer Bestandteil des Online-Marketings ist dabei das E-Mail-Marketing, denn mit steigenden Internetnutzern vermehrt sich auch die Anzahl der E-Mail Nutzer und Accounts. Vor allem Start Up Unternehmen genießen die Vorteile des E-Mail-Marketing. Dies verdeutlicht nochmals den hohen Stellenwert des E-Mail-Marketings i. R. d. Marketinginstrumente. Aus informativen E-Mails werden jedoch schnell sogenannte "Spam-Mails", die auf keine große Freude bei den Empfängern stoßen, weshalb der Gesetzgeber strenge rechtliche Vorschriften beim E-Mail-Marketing reglementierte. Zu Beginn der Arbeit wird zunächst das E-Mail-Marketing mit seinen verschiedenen Arten und betriebswirtschaftlichen Vorteilen erläutert. Anschließend wird auf die gesetzlichen Anforderungen an die Einwilligung und auf die Folgen bei Rechtsverstößen eingegangen. Daraufhin wird dargestellt, wie der Inhalt einer E-Mail rechtssicher zu gestalten ist und abschließend wird das E-Mail-Marketing beurteilt.


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Product Details
  • ISBN-13: 9783668327481
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 2 mm
  • Width: 148 mm
  • ISBN-10: 3668327483
  • Publisher Date: 25 Nov 2016
  • Height: 210 mm
  • No of Pages: 28
  • Series Title: German
  • Weight: 50 gr


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