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Rationalitätsmythen der New Economy: Eine neo-institutionalistische Rekonstruktion des Internet-Hypes am Typus des New Economy Unternehmens

Rationalitätsmythen der New Economy: Eine neo-institutionalistische Rekonstruktion des Internet-Hypes am Typus des New Economy Unternehmens

          
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About the Book

Inhaltsangabe: Einleitung: Das Stück, Titel: „New Economy", ist nicht vorbei, aber wir befinden uns mittlerweile im zweiten Akt. Die neuen Hauptdarsteller sind hier die Größen Umsatz und Gewinn. Eine euphorische und aktionsgeladene Szenerie des ersten Aktes wurde zurückgelassen und die Geschichte hat sich bis dato weit von ihrem Eingangsmotiv „Fantasie, Fun und Firlefanz ziemlich entfernt. [...D]as Leitmotiv zum zweiten Akt des Dot-com-Schauspiels heißt P2P, für: Path to Profitability." Die Akteure treten hierzu von der mittlerweile ramponierten Bühne der New Economy herunter und mischen sich unter das Publikum. Ab jetzt läuft das Stück „genau wie das richtige Leben in der Old Economy: Man muss profitabel arbeiten und nicht erst viel Geld verbrennen." Für die Mehrzahl der Zuschauer hat es den Anschein, das Theater habe sein Ende gefunden und „die Realität Einzug gehalten[. ... Viele] haben erst jetzt begriffen, dass die Regeln der Old Economy auch für die neue Wirtschaft gelten", dass das Publikum und die Schauspieler den gleichen Gesetzen unterliegen - das sollte daraus gelernt werden. Warum haben sich diese Orientierungen „aber um 180 Grad gedreht"? Waren die strategischen Kalkulationen der Analysten, der Investoren, der Unternehmer und der Professoren die Jahre zuvor unrealistisch oder gar irreal?" Soweit Ausschnitte aus der Einleitung dieser Arbeit. Sie beschäftigt sich, exemplarisch an der New Economy, mit der Frage, weshalb strategisches, rationales Handeln in Märkten radikalen Änderungen unterworfen ist und oftmals retrospektiv als unverständlich und irrational geschrieben wird. Um dieser Frage nachzugehen greift die Arbeit auf insgesamt 34 Experteninterviews zurück, welche in der Zeit von Mitte 2001 bis Anfang 2002 im Rahmen eines Forschungsseminars [„Soziologie der Internetfirma. Ein Blick auf die Hinterbühne der New Economy." Leiter: Stefan Kühl in Kooperation mit Alexander Schulze-Fielitz. Am Institut für Soziologie der Ludwig-Maximilians-Universität


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Product Details
  • ISBN-13: 9783838659855
  • Publisher: Diplom.de
  • Publisher Imprint: Diplom.de
  • Height: 210 mm
  • No of Pages: 152
  • Spine Width: 9 mm
  • Weight: 208 gr
  • ISBN-10: 3838659856
  • Publisher Date: 25 Oct 2002
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Sub Title: Eine neo-institutionalistische Rekonstruktion des Internet-Hypes am Typus des New Economy Unternehmens
  • Width: 148 mm


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Rationalitätsmythen der New Economy: Eine neo-institutionalistische Rekonstruktion des Internet-Hypes am Typus des New Economy Unternehmens
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