About the Book
The Radio & Television Advertising Representative Revenues World Summary Paperback Edition provides 7 years of Historic & Current data on the market in up to 100 countries. The Aggregated market comprises of the 18 Products / Services listed. The Products / Services covered (Radio & television advertising representatives Lines) are classified by the 5-Digit NAICS Product Codes and each Product and Services is then further defined by each 6 to 10-Digit NAICS Product Codes. In addition full Financial Data (188 items: Historic & Current Balance Sheet, Financial Margins and Ratios) Data is provided for about 100 countries. Total Market Values are given for 18 Products/Services covered, including: RADIO + TELEVISION ADVERTISING REPRESENTATIVE REVENUES 1. Radio & television advertising representatives Lines 2. Advertising agency services (Integrated) 3. Advertising creative services 4. Media planning &/or buying services 5. Direct mail advertising services 6. Direct mail advertising services: Full direct mail services 7. Direct mail ad serv: Concept dvlpmt-Direct mail ad campaign serv 8. Direct mail ad serv: Print serv for direct mail ad materials 9. Direct marketing services 10. Media monitoring & analysis services 11. Coordination of production & delivery of premiums (ad specialties) 12. Other services related to advertising 13. Media representation services 14. Media representation serv: Sale of ad space in print media 15. Media representation serv: Sale of advertising time on television 16. Media representation services: Sale of advertising time on radio 17. Media repr serv: Sale-Ad space in media oth than print/TV/radio 18. All other receipts 19. All other operating receipts There are 188 Financial items covered, including: Total Sales, Pre-tax Profit, Interest Paid, Non-trading Income, Operating Profit, Depreciation: Structures, Depreciation: P + E, Depreciation: Misc., Total Depreciation, Trading Profit, Intangible Assets, Intermediate Assets, Assets: Structures, Assets: P + E, Total Fixed Assets, Capital Expenditure: (Structures, P + E, Vehicles, Data Processing, Misc.), Total Capital Expenditure, Retirements: Structures, Retirements: P + E, Retirements: Misc., Total Retirements, Total Fixed Assets, Finished Product Stocks, Work in Progress, Materials as Stocks, Total Stocks / Inventory, Debtors, Maintenance Costs, Services Purchased, Total Current Assets, Total Assets, Creditors, Short Term Loans, Total Current Liabilities, Net Assets / Capital Employed, Shareholders Funds, Long Term Loans, Long Term Liabilities, Workers, Hours Worked, Employees, Raw Materials, Finished Materials, Fuel, Electricity, Total Input Supplies / Materials + Energy Costs, Payroll Costs, Wages, Director Remunerations, Employee Benefits, Employee Commissions, Total Employees Remunerations, Sub Contractors, Rental & Leasing: Structures, Rental & Leasing: P + E, Total Rental & Leasing Costs, Maintenance: Structures, Maintenance: P + E, Communications Costs, Misc. Expenses, Sales Personnel Variable Costs, Sales Expenses, Sales Materials Costs, Total Sales Costs, Distribution Fixed + Variable Costs, Premises Fixed Costs, Premises Variable Costs, Physical Handling Fixed + Variable Costs, Physical Process Fixed + Variable Costs, Distribution Costs, Media Advertising, Advertising Materials, POS & Display, Events, Advertising Costs, Product Handling, Product Support, Product Service, Customer Problem Costs, After-Sales Costs, Marketing Costs, New Technology + Production Technology Expenditure, Research + Development Expenditure, Operational & Process Costs, Debtors (Terms + Un-recoverable). /.. etc.
