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Radio Frequency Identification als Verpackungsinnovation im Supply Chain Management: Funktionsweise, Anforderungen und Maßnahmen für einen effizienten Einsatz

Radio Frequency Identification als Verpackungsinnovation im Supply Chain Management: Funktionsweise, Anforderungen und Maßnahmen für einen effizienten Einsatz

          
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About the Book

Masterarbeit aus dem Jahr 2013 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,00, Fachhochschule Wiener Neustadt (Campus Wieselburg ), Sprache: Deutsch, Abstract: Die vorliegende Masterthesis gibt einen Überblick über die RFID-Technologie mit all ihren Bestandteilen sowie Vor- und Nachteilen. Fokus ist dabei der Einsatz von Radio Frequency Identification bei Verpackungen, da mithilfe von RFID eine intelligente Verpackung geschaffen wird, die entlang der gesamten Supply Chain zu einer Effizienzsteigerung führen kann. Dazu wurde die Arbeit in die 5 Kapitel "Einleitung", "Anforderungen an eine Verpackung", "Die RFID-Technologie", "RFID als Verpackungsinnovation" sowie "Fazit und Ausblick" unterteilt. Eine Verpackung unterliegt verschiedenen Funktionen und Anforderungen, die von mehreren Interessensgruppen erfüllt werden müssen. Dabei nehmen Verpackungsarten und Trends Einfluss auf die Beschaffenheit und das Design einer Verpackung. Wird eine Verpackung mit einem RFID-Transponder ausgestattet, kann dieser jederzeit von einem passenden RFID-Lesegerät ausgelesen und die abgerufenen Daten mit einem Netzwerk oder Computersystem synchronisiert werden. Dadurch kann die Verpackung in der gesamten Supply Chain in Echtzeit gesteuert und identifiziert werden, um Zeit- und Kosteneinsparungen realisieren und Lieferungen effizienter terminieren zu können. Wird ein Electronic Product Code am Transponder abgespeichert, kann zudem gesichert werden, dass das Produkt nur einmal produziert wird. Mithilfe von RFID können Verpackungen dadurch gegen Fälschungen, Diebstahl und Piraterie geschützt werden, was vor allem in der Pharma- und Lebensmittelindustrie von Bedeutung ist. Neben der Funktionsweise von RFID wird auf den Kritikpunkt Datenschutz und die Zukunftspotentiale von RFID näher eingegangen. Da aufgrund von RFID Daten transparenter werden, wird von Datenschutzorganisationen der "gläserne Mensch" prognostiziert. Durch das Interne


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Product Details
  • ISBN-13: 9783656406983
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 8 mm
  • Weight: 181 gr
  • ISBN-10: 3656406987
  • Publisher Date: 11 Apr 2013
  • Height: 210 mm
  • No of Pages: 134
  • Series Title: German
  • Sub Title: Funktionsweise, Anforderungen und Maßnahmen für einen effizienten Einsatz
  • Width: 148 mm


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