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Rabattpolitik als Teil des Marketing-Mix - Möglichkeiten und Grenzen

Rabattpolitik als Teil des Marketing-Mix - Möglichkeiten und Grenzen

          
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About the Book

Studienarbeit aus dem Jahr 2003 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 2,0, Universität zu Köln (Seminar für ABWL, Beschaffung und Produktpolitik), Veranstaltung: Beschaffung und Produktpolitik, Sprache: Deutsch, Abstract: Die Bedeutung der Entgeltpolitik als Teil des Marketing-Mix ist in den letzten Jahren deutlich gestiegen. Einen wichtigen Teil der Entgeltpolitik macht die Rabattpolitik aus. Der Streit und die Diskussionen in Deutschland zum Thema Rabattpolitik und Zugabeverordnung führten im Jahre 2001 zur Abschaffung der beiden Gesetze. Lange Jahre wurde die Abschaffung gefordert, indem man argumentierte, dass die wettbewerbsrechtlichen Vorschriften in Deutschland alles andere als modern seien. Doch was haben die neuen Regelungen bisher gebracht? Das Ziel dieser Arbeit soll es sein, die Veränderungen seit dem Fall der Gesetze und die damit verbundenen Vor- und Nachteile aufzuzeigen. Es soll untersucht werden, welche Marketingstrategien erfolgreich sein könnten und welche Gefahren ihnen gegenüberstehen.


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Product Details
  • ISBN-13: 9783638801898
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 216 mm
  • No of Pages: 28
  • Series Title: German
  • Weight: 45 gr
  • ISBN-10: 3638801896
  • Publisher Date: 26 Sep 2007
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 2 mm
  • Width: 140 mm


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