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¿Qué nos dicen los políticos en campaña?: Análisis cualitativo y cuantitativo del discurso político

¿Qué nos dicen los políticos en campaña?: Análisis cualitativo y cuantitativo del discurso político

          
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About the Book

Tesis del año 2014 en eltema Medios / Comunicación - Medios y política, comunicaciones políticas, Nota: 10, Idioma: Español, Resumen: En el siguiente Trabajo Final de Carrera de ahora en más TFC, analizaremos las respuestas dadas por cinco candidatos a diputados nacionales por la Provincia de Córdoba en las elecciones legislativas 2013, en el marco del ciclo "Entrevistas en Profundidad", organizado por el diario "La Voz del Interior. Los candidatos a analizar, en orden alfabético como se ubicarán también en el análisis, correspondientes a las cinco primera fuerzas políticas de dicha elección, son: Oscar Aguad - Unión Cívica Radical-, Héctor Baldassi - Unión PRO-, Liliana Olivero - Frente de Izquierda de los Trabajadores-, Juan Schiaretti - Unión por Córdoba-, y Carolina Scotto - Frente para la Victoria-. La comunicación política es sin duda una de las ramas de la comunicación que mayor impacto tiene a escala global. La clase política, en un intento genuino y responsable, debe lograr el consenso en decisiones y posiciones de gestión, lo que hace que la labor de comunicadores y consultores se haya convertido en una pieza fundamental de sus planes de gobierno. Así, emerge la política como un sector cada vez más demandante de la necesidad de profesionalizar sus prácticas, entre ellas las vinculadas con los procesos de comunicación en situaciones eleccionarias. Pensadores de la comunicación aseguran que, y tal como lo anticipaba Mcluhan (1964), el medio es el mensaje. En estos tiempos, con nuevas plataformas de comunicación, con lenguajes completamente diferentes a los establecidos que circulaban hace dos décadas atrás, de donde provienen la mayoría de la clase política actual, el Análisis del Discurso Político, se ha centrado mayormente en analizar las plataformas y los medios, y no los elementos que conforman el discurso político. Desde el marketing político de los noventa, la cultura del videoclip, y las nuevas tecnologías surgidas desde internet, ha primado la de


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Product Details
  • ISBN-13: 9783656826071
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Sub Title: Análisis cualitativo y cuantitativo del discurso político
  • Width: 148 mm
  • ISBN-10: 3656826072
  • Publisher Date: 28 Nov 2014
  • Height: 210 mm
  • No of Pages: 134
  • Spine Width: 8 mm
  • Weight: 186 gr


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