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Quiero Tu Voto: Cã3mo Nos Manipulan Los Polã-Ticos

Quiero Tu Voto: Cã3mo Nos Manipulan Los Polã-Ticos

          
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About the Book

Depositar nuestra papeleta en la urna para elegir a un partido político o a un candidato determinado no es un acto ni tan libre ni tan voluntario como pensamos. Nuestras decisiones, más allá de los ideales, están condicionadas por la influencia o manipulación de las campañas políticas así como por las emociones que sintamos y que tan bien saben orquestar los asesores y los equipos de comunicación. Y es que, como explica Pedro Bermejo, «la mejor manera de manipular a alguien es dejarle pensar que es él quien toma la decisión».A través de la lectura apasionante de 'Quiero tu voto' descubrirás por qué a Pablo Iglesias se le aclama o se le rechaza de modo visceral, o por qué Albert Rivera genera opiniones menos extremas. También tomarás conciencia de que, además del tiempo o de la cantidad de información, los ingresos económicos y la capacidad cognitiva influyen en la elección del candidato al que acabes votando.Asimismo empezarás a tomar conciencia de que, cuando un candidato solicita tu voto con un lema como «ahora o nunca» o «tic, tac, tic, tac», está provocando en ti una activación en el sistema límbico, sobre todo en la amígdala cerebral, con lo que desencadena una respuesta visceral. O, lo que es lo mismo, una emoción que bloquea tu capacidad de tomar decisiones de forma razonada y libre. Por todo ello, si quieres evitar que te sigan manipulando, nada como leer este libro y aprender a través de la neurociencia a formarte y tomar tus decisiones.Es el momento para que emprendedores, directivos y todo aquel que quiera gobernar su vida con pasión invente y se reinvente. El futuro llega cargado de nuevos retos, pero también de oportunidades que no puedes dejar escapar. ¿Estás preparado?
About the Author: Pedro Bermejo es licenciado en Medicina por la Universidad Autonoma de Madrid con la especialidad en Neurologia por el Hospital Universitario Puerta de Hierro. Ademas es doctor en Neurociencia por la Universidad Autonoma de Madrid, master en Neurociencia y Biologia del comportamiento por la Universidad Pablo de Olavide de Sevilla y Master en Sueno por la Universidad Pablo de Olavide. Ademas es jefe de Neurologia de la Fundacion Instituto San Jose, coordinador de urgencias neurologicas del Hospital Los Madronos, profesor de neuromarketing de EUDE Business School y presidente de la Asociacion Espanola de Neuroeconomia y de la Asociacion Espanola de Dano Cerebral. Cuenta con mas de 60 publicaciones en revistas medicas, mas de 100 comunicaciones a congresos. y tres libros de neurologia."


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Product Details
  • ISBN-13: 9788483562574
  • Publisher: LID Editorial
  • Publisher Imprint: Lid Editorial
  • Height: 226 mm
  • No of Pages: 224
  • Series Title: Viva
  • Weight: 362 gr
  • ISBN-10: 848356257X
  • Publisher Date: 01 May 2015
  • Binding: Paperback
  • Language: Spanish
  • Returnable: Y
  • Spine Width: 20 mm
  • Width: 150 mm


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