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Quick Guide UX Management: So Verankern Sie Usability Und User Experience Im Unternehmen

Quick Guide UX Management: So Verankern Sie Usability Und User Experience Im Unternehmen

          
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About the Book

Dieser Quick Guide bietet konkrete Empfehlungen, wie der Wandel zu einem nutzerzentrierten Unternehmen gelingen kann. Die Autoren bringen zunächst Klarheit in den Begriffsdschungel der Usability- und User-Experience-Welt. Danach stellen sie unterschiedliche UX-Reifegrade vor - inklusive Check für das eigene Unternehmen. Über die Entwicklung der eigenen UX-Vision geht es dann um den Kern von UX-Management: Welche Rahmenbedingungen sind im Unternehmen nötig, damit Produkte und Services mit guter Experience entstehen? Welche Rollen und Kompetenzen braucht es? Wo sollte UX im Unternehmen verortet sein und was bedeutet das für die Zusammenarbeit zwischen den Abteilungen? Und: Wie kann UX-Management dazu beitragen, die Fäden zusammenzuhalten und Silos aufzubrechen?
Neu in der 2. Auflage: Die Betätigungsfelder für UX Management sind vielfältig und stark abhängig von der betrachteten Unternehmenskultur. Um die Frage "Womit fangen wir an?" zu beantworten, wurde in der 2. Auflage die neu entwickelte UX-Management-Potentialfeld-Analyse aufgenommen. Mit diesem Werkzeug prüfen Sie insgesamt sechs Potentialfelder von UXM mit der Fragestellung: "Wie ist unser Unternehmen in diesem Feld aufgestellt?" Das Ergebnis: Sie wissen, an welcher Stellschraube Sie zuerst drehen sollten und mit welchen Mitteln Sie arbeiten müssen, um den UX-Reifegrad voranzutreiben.


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Product Details
  • ISBN-13: 9783658347253
  • Publisher: Springer Fachmedien Wiesbaden
  • Publisher Imprint: Springer Gabler
  • Height: 210 mm
  • No of Pages: 252
  • Series Title: Quick Guide
  • Sub Title: So Verankern Sie Usability Und User Experience Im Unternehmen
  • Width: 148 mm
  • ISBN-10: 3658347252
  • Publisher Date: 19 Nov 2021
  • Binding: Paperback
  • Language: German
  • Returnable: Y
  • Spine Width: 14 mm
  • Weight: 326 gr


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