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Quick Guide Recht Im Influencer Marketing: Kompakte Einführung Für Influencer, Unternehmen Und Agenturen

Quick Guide Recht Im Influencer Marketing: Kompakte Einführung Für Influencer, Unternehmen Und Agenturen

          
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About the Book

Dieser Quick Guide bringt die für das Influencer Marketing relevanten Rechtsthemen auf den Punkt. Es eignet sich als kompakte Einführung für Influencer, Unternehmen sowie Marketing- und Kommunikations-Agenturen.
Das Internet ist alles andere als ein rechtsfreier Raum. Ganz im Gegenteil: viele Rechtsgebiete wirken auch in das Influencer Marketing hinein. Wer sich hier als handelnder Akteur nicht den notwendigen Überblick verschafft, setzt sich großen Risiken aus - es drohen Geldbußen bis zu 500.000 Euro.Die Autoren liefern mit diesem Werk einen für Nicht-Juristen verständlichen Überblick zu den relevanten Rechtsfragen - angelehnt an den Medienstaatsvertrag und die Änderungen des Gesetzes gegen den unlauteren Wettbewerb (UWG) im Sommer 2022. Sie erklären die Zusammenhänge und schaffen durch Fallbeispiele eine hilfreiche Praxisnähe und eine verlässliche rechtliche Orientierung für Influencer und Marketing-Professionals.
Aus dem Inhalt

  • Welche Rechtsbereiche und Gesetze für Influencer Marketing relevant sind
  • Wie man die Kennzeichnungspflicht für Werbung richtig erfüllt
  • Welche Folgen der Verstoß gegen gesetzliche Vorschriften hat
  • Was in einen Vertrag zwischen Influencer und Unternehmer gehört
  • Mit zahlreichen Beispielen und Erläuterungen zu Gerichtsurteilen


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Product Details
  • ISBN-13: 9783658384197
  • Publisher: Springer Fachmedien Wiesbaden
  • Publisher Imprint: Springer Gabler
  • Height: 210 mm
  • No of Pages: 100
  • Spine Width: 6 mm
  • Weight: 145 gr
  • ISBN-10: 3658384190
  • Publisher Date: 25 Aug 2022
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Sub Title: Kompakte Einführung Für Influencer, Unternehmen Und Agenturen
  • Width: 148 mm


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Quick Guide Recht Im Influencer Marketing: Kompakte Einführung Für Influencer, Unternehmen Und Agenturen
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