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Quick Guide Content: Der Weg Zum Perfekten Content Für Mehr Reichweite, Awareness, Leads Und Social-Engagement

Quick Guide Content: Der Weg Zum Perfekten Content Für Mehr Reichweite, Awareness, Leads Und Social-Engagement

          
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About the Book

Lernen Sie in diesem Content-Marketing-Buch, wie Sie überzeugende Inhalte für Ihre Webseite erstellenDieser "Quick Guide Content" unterstützt Sie optimal dabei, überzeugende Inhalte im Content-Marketing zu erstellen. Content und SEO in Einklang zu bringen, ist heute eine zentrale und zugleich anspruchsvolle Aufgabe im Content-Marketing. Unternehmen, Online-Journalisten, Blogger und Redakteure müssen ihre Zielgruppe in nur wenigen Sekunden auf sich aufmerksam machen, um sich von ihren Wettbewerbern abzuheben. Hierfür stehen sie vor der Herausforderung, Inhalte zu schaffen, die einen tiefen Informationsgehalt garantieren und gleichzeitig schnell konsumierbar sind. Dieser praxiserprobte Leitfaden begleitet Sie dabei, gute Inhalte zu erstellen und sie erfolgreich zu verbreiten. Kompaktes und umsetzungsorientiertes WissenDamit Sie Ihre Inhalte zielgruppenspezifisch ausrichten und verbreiten können, müssen Sie zunächst die Notwendigkeit der Content-Erstellung und -Optimierung sowie die weiteren Schritte des Content-Managements verstehen. Hierfür liefert Ihnen der "Quick Guide Content" schnell erschließbares, kompaktes und umsetzungsorientiertes Wissen. Sie erhalten verlässliche Fachinformationen, um mitreden, fundiert entscheiden und direkt handeln zu können. Mit Hilfe dieses praktischen Content-Marketing-Buchs gelingt Ihnen eine kontinuierliche Steigerung der Reichweite, Awareness und Conversion für Ihre beworbene Marke.
Anschauliche Praxisbeispiele und nützliche Tool-TippsFundierte Zielgruppenanalysen und Themenrecherchen, die sich am Nutzerbedürfnis orientieren, sind relevant für die Erstellung von reichweitenstarkem Content. Sie müssen in jeder Stufe der Content-Erstellung und in den Phasen der Customer Journey die Suchmaschinenoptimierung (SEO) im Blick behalten. Nur so ist sichergestellt, dass Ihre Zielgruppe Ihre Inhalte auch finden kann. Anhand zahlreicher praxisnaher Beispiele (inkl. Tool-Tipps) erläutern die Autorinnen in ihrem Werk, wie Sie bei der Content-Implementierung in Ihrer Firma am besten vorgehen:

  • Welchen Weg gibt es zum perfekten Content (Strategie, Audit, Recherchen etc.)?
  • Wie stellen sich die Ressourcen für die zielgerichtete Umsetzung dar?
  • Welche Themenpotenziale stehen Ihrem Unternehmen für die Umsetzung bereit?
  • Wie und über welche Kanäle lassen sich die Inhalte verbreiten?
  • Welche sind die richtigen KPIs im Content Marketing?

Die Autorinnen begleiten Sie in diesem Content-Marketing-Buch Schritt für Schritt beim Content-Aufbau für Ihre Website.


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Product Details
  • ISBN-13: 9783658235857
  • Publisher: Springer Fachmedien Wiesbaden
  • Binding: Paperback
  • Language: German
  • Returnable: Y
  • Spine Width: 10 mm
  • Weight: 217 gr
  • ISBN-10: 3658235853
  • Publisher Date: 15 Nov 2018
  • Height: 210 mm
  • No of Pages: 163
  • Series Title: Quick Guide
  • Sub Title: Der Weg Zum Perfekten Content Für Mehr Reichweite, Awareness, Leads Und Social-Engagement
  • Width: 148 mm


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