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Qualitätsmanagement-System als Erfolgsfaktor im Dienstleistungsunternehmen

Qualitätsmanagement-System als Erfolgsfaktor im Dienstleistungsunternehmen

          
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About the Book

Studienarbeit aus dem Jahr 2006 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 1,3, Gottfried Wilhelm Leibniz Universität Hannover (Leibniz-Akademie Hannover), Veranstaltung: Studiengang Verwaltungs- und Wirtschaftlehre, Sprache: Deutsch, Abstract: Hochwertige Erzeugnisse können heute an vielen Standorten rund um den Erdball produziert werden. Jedoch, wie werden immaterielle Güter gewinnbringend produziert und welche Einflussfaktoren müssen Dienstleistungsunternehmen (DL-Unternehmen) beachten um erfolgreich zu sein? Für DL-Unternehmen in Deutschland wird es z. B. durch steigende Lohnkosten immer schwieriger, sich ggü. dem internationalen Wettbewerb noch als konkurrenzfähig zu beweisen. Dabei müssen sich Unternehmen in der heutigen DL-Gesellschaft schnell entwickeln und sich am Markt behaupten, um nicht in der seit Jahren ansteigenden Insolvenz-Rubrik des Deutschen Statistischen Bundesamtes zu stehen. Nicht nur die Konditionen im Preisaushang oder das hervorragend geleistete Marketing sind Indikatoren für den Erfolg eines DL-Unternehmens, sondern vielmehr spiegelt die Sorgfalt jedes einzelnen Mitarbeiters ein positives Bild des Unternehmens und der erbrachten Leistung ggü. dem Verbraucher wieder. Es müssen heutzutage Mittel und Wege gefunden werden, wie hochwertige Unternehmen fortan bestehen können. Diese Abschlussarbeit befasst sich mit dem Qualitätsmanagement-System (QM-System) als Erfolgsfaktor im DL-Unternehmen, insbesondere mit den Möglichkeiten diesen Unternehmen einen strukturierten Vorteil ggü. anderen Konkurrenten zu verschaffen. Denn QM-Probleme sind zu den betrieblichen Aufgabenbereichen zu zählen, denen sich die Entscheidungsträger des Unternehmens mit besonderer Aufmerksamkeit zuwenden müssen. Qualitätsmanagement wird somit zur Managementaufgabe, durch diese die "Dienstleistungsqualität auf den immer stärker umkämpften Käufermärkten mit kritischen und anspruchsvollen Kunden" und Mitarbeitern reagieren muss. Dazu gehört das A


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Product Details
  • ISBN-13: 9783640732937
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 4 mm
  • Width: 148 mm
  • ISBN-10: 3640732936
  • Publisher Date: 29 Oct 2010
  • Height: 210 mm
  • No of Pages: 58
  • Series Title: German
  • Weight: 86 gr


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