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Pulso A&B, Cancún 2010. Parte II

Pulso A&B, Cancún 2010. Parte II

          
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About the Book

La consolidación de esfuerzos para estudiar las actividades de operación específicas de la industria gastronómica hasta ahora ha sido escasa, por lo que la información con la que se cuenta suele basarse en estadísticos generales. Considerando su relevancia en la economía de México (1.4% del PIB nacional y 12.5% del PIB turístico), se reunió un grupo de colaboración conformado por investigadores, directores, gerentes, administradores, dueños de establecimientos gastronómicos, y CANIRAC, que contribuyeron con sus visiones, experiencias, e intereses, para diseñar un instrumento que permitiera medir a detalle las actividades del sector. En esta segunda parte se describen: mercado meta, actividad de mercadotecnia, capital humano, otras facilidades, y financiamiento. La ciudad de Cancún, Quintana Roo, México, fungió como laboratorio por la gran versatilidad de sus establecimientos gastronómicos, localizados en dos Zonas: la Hotelera (con un mercado turístico) y la Centro (con un mercado residente); éstos operan entre cientos de hoteles, resorts de tiempo compartido, condominios y tiendas.


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Product Details
  • ISBN-13: 9783659062940
  • Publisher: Eae Editorial Academia Espanola
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Spine Width: 5 mm
  • Width: 152 mm
  • ISBN-10: 3659062944
  • Publisher Date: 22 Nov 2012
  • Height: 229 mm
  • No of Pages: 80
  • Series Title: Spanish
  • Weight: 127 gr


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