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Publishing-Strategien Für Unabhängige Spiele-Entwickler: Kriterien Und Leitfaden Für Die Wahl Zwischen Einem Publishingpartner Oder Einer Selbstveröffentlichung

Publishing-Strategien Für Unabhängige Spiele-Entwickler: Kriterien Und Leitfaden Für Die Wahl Zwischen Einem Publishingpartner Oder Einer Selbstveröffentlichung

          
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About the Book

Professor Odile Limpach gibt unabhängigen Entwicklern alles, was sie brauchen, um Ihr Videospiel erfolgreich zu vermarkten. Das Buch bietet eine Analyse vom Indie Spielmarkt, eine Kategorisierung von Publishing Leistungen, sowie Zugang zu den Learnings von jungen als auch versierten Entwicklern aus deren Publishing-Strategien und Erfahrungen mit gewählten Publishing-Partnern. Auch legt es das Wissen routinierter, professioneller Vermarkter offen. Darüber hinaus bietet das Buch eine Übersicht über Werkzeuge und Plattformen für die Veröffentlichung von Videospielen.
Aus dem Inhalt

  • Vermarktungsplattformen mit Ihren Stärken und Schwächen
  • Erfahrungsberichte von Indie-Entwicklern und professionellen Games-Publishern
  • Bedarfsanalyse für eine erfolgreiche Games-Vermarktung
  • Leitfaden für Ihre Vermarktungs-Entscheidung: allein oder mit Partner
  • Liste nützlicher Werkzeugen für PR, Kommunikation und Community-Management

Co-Autoren Thierry Baujard, Spielfabrique 360° UG Konstantin Ewald, Osborne Clarke Rechtsanwälte Steuerberater Partnerschaft mbBSøren Lass, Business Development Consultant Karsten Lehmann, Ubisoft Blue Byte GmbHImaad Manzar, Vantage XR UGZoran Roso, Seriously Digital EntertainmentPierre Schlömp, Tritrie Games GbR
Interviewpartner Marcus Bäumer, Bäumer, Berger, Nikutta GbRJulian Broich, Headup GmbHJason Della Rocca, Execution LabsBenjamin Feld, Mixtvision Mediengesellschaft mbHThomas Friedmann, Funatics Software GmbH, DeutschlandOnat Hekimoglu, Slow Bros. UG Linda Kruse, Good Evil GmbHKatharina Kühn, Golden Orb UG Boris Lehfeld, 2nd Wave GmbHMichael Liebe, Booster Space GmbHPascal Müller, Mooneye UGChristian Patorra, Sluggerfly GmbHMailand Pingel, Massive Miniteam GmbHMarkus Wilding, Private Division, Take-Two Interactive, Inc.


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Product Details
  • ISBN-13: 9783658296742
  • Publisher: Springer Fachmedien Wiesbaden
  • Publisher Imprint: Springer Gabler
  • Height: 210 mm
  • No of Pages: 224
  • Spine Width: 13 mm
  • Weight: 294 gr
  • ISBN-10: 3658296747
  • Publisher Date: 26 Jul 2020
  • Binding: Paperback
  • Language: German
  • Returnable: Y
  • Sub Title: Kriterien Und Leitfaden Für Die Wahl Zwischen Einem Publishingpartner Oder Einer Selbstveröffentlichung
  • Width: 148 mm


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Publishing-Strategien Für Unabhängige Spiele-Entwickler: Kriterien Und Leitfaden Für Die Wahl Zwischen Einem Publishingpartner Oder Einer Selbstveröffentlichung
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Publishing-Strategien Für Unabhängige Spiele-Entwickler: Kriterien Und Leitfaden Für Die Wahl Zwischen Einem Publishingpartner Oder Einer Selbstveröffentlichung
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