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publicidad y el fútbol (El camino de México hacia Sudáfrica 2010)

publicidad y el fútbol (El camino de México hacia Sudáfrica 2010)

          
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About the Book

La publicidad es uno de los temas más controversiales en la actualidad, dentro del área de la comunicación es importante ver a la publicidad desde varias perspectivas, desde el diseño del cartel o del spot, la intención del slogan, el personaje que aparece, el contexto en el que se lleva a cabo, etcétera. La Copa del Mundo es desde su creación un escaparate a la diversión del fútbol, a la fascinación que resulta ver países competir entre si y ver saltar tras un balón a los mejores jugadores del planeta en un rectángulo de pasto. Deslumbrarse por jugadas que parecen fuera de lo normal, hazañas históricas, héroes, figuras del balompié que se reúnen cada cuatro años y que precisamente la comercialización del deporte nos ha hecho creer todo esto y más. El fútbol ha sido comercializado a través de la publicidad a niveles nunca imaginados, el fútbol es un negocio mundial que se ha reflejado en recientes años, ya sea en Francia, Corea-Japón, Alemania y en cualquier parte del mundo, el fútbol es un negocio rotundo, el mundo gira como si fuera un balón. En México las cosas son igual que en cualquier parte del planeta.


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Product Details
  • ISBN-13: 9783845482682
  • Publisher: Eae Editorial Academia Espanola
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Spine Width: 13 mm
  • Width: 152 mm
  • ISBN-10: 3845482680
  • Publisher Date: 16 Aug 2011
  • Height: 229 mm
  • No of Pages: 220
  • Series Title: Spanish
  • Weight: 331 gr


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