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Psychospiel Werbung: Heimliche Verführung zum Konsum

Psychospiel Werbung: Heimliche Verführung zum Konsum

          
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About the Book

Werbung begegnet uns täglich - manche Botschaften sprechen uns an, andere nicht. Schätzungen zufolge sehen wir uns täglich etwa 1.200 werblichen Angeboten gegenüber. Richtig eingesetzte Werbung trägt wesentlich dazu bei, daß das Produkt ein spezielles Ranking erhält und sich somit von den Konkurrenzprodukten abheben kann. Aber wie schafft es die Werbebranche jeden von uns anzusprechen? Erfahren Sie etwas über das Erleben und Verhalten von potentiellen Käufern - denn Sie sind im nächsten Moment einer von Ihnen...


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Product Details
  • ISBN-13: 9783844819519
  • Publisher: Books on Demand
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 5 mm
  • Weight: 109 gr
  • ISBN-10: 3844819517
  • Publisher Date: 30 Jan 2012
  • Height: 203 mm
  • No of Pages: 100
  • Series Title: German
  • Sub Title: Heimliche Verführung zum Konsum
  • Width: 127 mm


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