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Psychology Method Predicts Consumer Behaviors

Psychology Method Predicts Consumer Behaviors

          
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About the Book

How to apply online psychological advertising method to predict behavioral consumption?Online advertising can give relevance information to represent the similarity between advertisement and queries. These existing online advertisement works mainly focused on interpreting advertisements clicks in term of what consumers seek. ( i.e. relevance information) and how consumers choose to watch TV or magazine or online advertisement etc. from different promotion media. ( historically to know the product is selling on the market through advertising information). However, few of manufacturers or sellers attempted to understand why consumers chose to watch the advertising from TV or magazine or internet etc. different media.Online Advertisement can be as a commercial search engine for manufacturers or sellers to gather data to concern how behavioral consumption is. The online advertisement's each observations motivate who to systemically model to test what each consumer individual psychological desire in order for a precise prediction on behavioral consumption after online advertisement promotion from internet media.Today, internet is one kind of effective psychological advertising promotion method. For example, an online advertisement system, sponsored search has been one of the most important business models for commercial web search engines. It generates most of the revenue of search engines by presenting to users sponsored search results, i.e. advertisements (ads), along with organic search results. To deliver the most interesting ads to the users, a sponsored search system consists of technical components, including query-to-ads matching, online click prediction for matched ads, online click probability and auction to determine the ranking, placement, and pricing of the remaining ads. To aim to attempt to predict behavioral consumption for any kinds of product sale from online advertisement media.In today's industry, generalized second price auction (GSP) is the most widely-used auction mechanism, in which the price that an advertiser has to pay depends on the predicted online click probability of the online buyers, whose own ads as well as the bid price and predicted online click probability of the ads ranked in the next position. The online sponsored search systems typically employ a machine learning model top predict the probability that an online user clicks an advertising from internet.


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Product Details
  • ISBN-13: 9798717798624
  • Publisher: Independently Published
  • Publisher Imprint: Independently Published
  • Height: 254 mm
  • No of Pages: 172
  • Series Title: Consumer Behavior Economy Psycholohy
  • Weight: 485 gr
  • ISBN-10: 8717798620
  • Publisher Date: 06 Mar 2021
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 11 mm
  • Width: 203 mm


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