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Psychologie der Finanzmärkte: Eine Einführung

Psychologie der Finanzmärkte: Eine Einführung

          
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About the Book

Studienarbeit aus dem Jahr 2012 im Fachbereich VWL - Finanzwissenschaft, Note: 1,3, Hochschule für angewandte Wissenschaften im Harz; Halberstadt (Institut für Wirtschaftspsychologie), Sprache: Deutsch, Abstract: Spricht man jemanden auf die Rolle der Psychologie in Finanzmärkte an, so darf man sich über große Augen mit hochgezogenen Augenbrauen nicht wundern. Grundsätzlich ist dieses Verhalten gar nicht abwegig, denn eigentlich stellt die Börse nach Kirchler (2011) einen reinen Markt dar - das Idealbild effizienter Märkte: Es gibt viele Marktteilnehmer, die sofort und gleichzeitig alle kostenlosen Informationen über das Marktgeschehen zur Verfügung haben. Die Verarbeitung der Informationen läuft vollständig und schnell ab und zeigt sich schlussendlich in rationalen und zielorientierten Verhaltensweisen; d. h. die Marktteilnehmer kaufen und verkaufen einzig auf Grund des jeweiligen Kurses ohne nennenswerte Transaktionskosten. Auf Grundlage dieser Tatsache lässt sich schlussfolgern, dass Börsenakteure in ihrem Verhalten stark dem Wirtschafts-Musterknaben Homo Oeconomicus1 ähneln müssen - zumindest auf einer aggregierten Ebene. Doch warum haben dann Faktoren wie die eigene Gefühlswelt des Händlers, Berichte über Flugzeugabstürze oder Gewaltverbrechen und Entscheidungsheuristiken einen messbaren Einfluss auf die Finanzwirtschaft und somit direkt auch auf die Kurse an den Märkten? Gibt es unter den Börsenakteuren also doch keinen Homo Oeconomicus? Im ersten Teil der Arbeit wird der Fokus auf die Börse als Marktplatz gerichtet. Es werden grundlegende Definitionen zur einfacheren Abgrenzung aufgeführt, in verschiedene Ausprägungen der Börse eingeführt, ein Einblick in unterschiedliche Aktien- und Anlageformen gegeben und relevante Begriffe aus dem Börsenhandel beleuchtet. Der zweite Teil der Arbeit widmet sich gezielt der Psychologie an Finanzmärkten. Genauer werden verschiedene Forschungsansätze und Erklärungsmodelle betrachtet, die als Erklärungsgrundlage für das Verhal


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Product Details
  • ISBN-13: 9783656272632
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 3 mm
  • Weight: 68 gr
  • ISBN-10: 3656272638
  • Publisher Date: 22 Sep 2012
  • Height: 210 mm
  • No of Pages: 42
  • Series Title: German
  • Sub Title: Eine Einführung
  • Width: 148 mm


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