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Präsentation als Verkaufsinstrument

Präsentation als Verkaufsinstrument

          
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About the Book

Studienarbeit aus dem Jahr 2006 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 2,3, Hamburger Fern-Hochschule (Studiengang Wirtschaftsingenieurwesen), Veranstaltung: Studienschwerpunkt Unternehmensführung, Sprache: Deutsch, Abstract: Die Präsentation vor einer größeren Zuhörerschaft ist für Verkäufer ein wichtiges Instrument um auf die Firma, das Produkt oder sich selber aufmerksam zu machen. Sie bietet somit eine Chance, aber auch viele Stolperfallen. Bei vielen Verkäufern wird beim Gedanken an eine Präsentation Nervosität oder sogar Angst ausgelöst. Dadurch werden mögliche Chancen nicht genutzt oder es kommt zu negativen Effekten. Neben der Übung die notwendig ist um die Präsentationsfähigkeiten zu verbessern, fehlt es oft an Wissen, wie eine gute Präsentation vorbereitet und gehalten werden kann. Eine Kenntnis der größten Fehler ist der erste Schritt, sie zu umgehen. Zu wissen, was gut wirkt hilft bei der Zielsetzung für die Verbesserung der persönlichen Präsentationsfähigkeiten. Diese Arbeit betrachtet unterschiedliche Bereiche rund um die Präsentation. Dabei steht der Verkaufsprozess im Hintergrund. Es wird sich mit Fragen wie der sinnvollen Vorbereitung und Struktur beschäftigt. Verschiedene Medien werden besonders im Bezug auf Wirkung und die Anwendungsbereiche gegenüber gestellt. Eine gesonderte Betrachtung wird hierbei Power-Point gewidmet. Ein weiterer Kernbereich befasst sich damit, wann wirkt ein Redner und wann wirkt ein Redner nicht. Daneben wird auf den Stil der Sprache eingegangen und auf die besonders in Verkaufspräsentation wichtige Glaubwürdigkeit des Redners. Zur vollständigen Erfassung des Themenbereichs wird unterschiedliche Fachliteratur herangezogen und verschiedene Meinungen gegenübergestellt. Ebenso werden Erfahrungen aus dem Dale-Carnegie-Präsentationstraining, sowie Teilnehmererfahrungen mit einbezogen. Insgesamt ist die Arbeit ein Leitfaden für Redner und hilft bei der Durchführung von Präsentationen


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Product Details
  • ISBN-13: 9783638668798
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 2 mm
  • Width: 148 mm
  • ISBN-10: 3638668797
  • Publisher Date: 19 Jun 2007
  • Height: 210 mm
  • No of Pages: 36
  • Series Title: German
  • Weight: 59 gr


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