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Projektcontrolling: Anwendungsmöglichkeiten und Grenzen der Balanced Scorecard

Projektcontrolling: Anwendungsmöglichkeiten und Grenzen der Balanced Scorecard

          
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About the Book

Unsere Geschäftswelt befindet sich mitten in einem Veränderungsprozess. Belege dafür sind Internationalisierung und Bevölkerungsentwicklung, neue technologische Trends und stetige Verkürzung der Produktlebenszyklen, die Individualisierung der Käufermärkte und der Wandel der gesellschaftlichen Werte. Auf die damit verbundenen Herausforderungen müssen Unternehmen adäquat reagieren: Ein effektives und effizientes Projektmanagement ist die Basis für jeden erfolgreichen Veränderungsprozess. Allerdings werden Projekte für viele Unternehmungen aufgrund der Dynamik des Wirtschaftsmarktes und dem damit verbundenen Kosten- und Wettbewerbsdruck immer komplexer und riskanter. Um kritischen Entwicklungen von Projekten rechtzeitig entgegensteuern zu können, muss sich das Projektcontrolling verstärkt etablieren. Einen möglichen Lösungsansatz, diese Aufgaben zu managen, liefert das Modell der Balanced Scorecard, entwickelt von Robert S. Kaplan und David P. Norton. Der Einsatz der Balanced Scorecard im Projektcontrolling soll vorwiegend dazu dienen, die Projektziele transparent und quantifizierbar zu machen und diese auf die Unternehmensstrategie abzustimmen. Weiterhin kann die Balanced Scorecard auch für die Auswahl von einzelnen Projekten eingesetzt werden. Da bislang nicht sehr viele Publikationen über die Anwendung des Balanced Scorecard-Ansatzes im Projektmanagement existieren, dürfte dieses Buch für zahlreiche Unternehmen, die sich intensiv mit Fragen des Projektmanagements beschäftigen, von großem Interesse sein.
About the Author: Albina Ayupova, Jahrgang 1982, lebt in Frankfurt am Main. Ihr Studium der Betriebswirtschaft an der Fachhochschule Mainz mit den Schwerpunkten Controlling und Finanzdienstleistung wird die Autorin Ende 2010 erfolgreich abschließen. Bereits während des Studiums sammelte sie umfassende praktische Erfahrungen im Bereich Controlling. Die Teilnahme an verschiedenen Projekten inspirierte die Autorin zum Thema des Buches "Anwendungsmöglichkeiten und Grenzen der Balanced Scorecard als Instrument im Projektcontrolling".


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Product Details
  • ISBN-13: 9783842850101
  • Publisher: Diplomica Verlag Gmbh
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 4 mm
  • Weight: 149 gr
  • ISBN-10: 3842850107
  • Publisher Date: 13 Jan 2011
  • Height: 254 mm
  • No of Pages: 78
  • Series Title: German
  • Sub Title: Anwendungsmöglichkeiten und Grenzen der Balanced Scorecard
  • Width: 178 mm


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