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Programmatic Advertising in Deutschland: To-Dos für den Mittelstand

Programmatic Advertising in Deutschland: To-Dos für den Mittelstand

          
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About the Book

Jeder hat eine Meinung über Werbung. Die einen verabscheuen sie, die anderen leben von ihr und wieder andere lassen sich gerne von ihr beeinflussen. Klar ist allerdings, dass Werbung jeden auf die eine oder andere Art beeinflusst. Meist unterbewusst und subtil, sodass es der Kunde gar nicht merkt, aber spurlos geht Werbung am Menschen nicht vorüber. Unternehmen müssen bestimmte Voraussetzungen erfüllen, um Programmatic Advertising angehen zu können. Außerdem gibt es sowohl im Markt, als auch für Werbungtreibende und Agenturen selbst Herausforderungen, die gemeistert werden müssen, um Programmatic Advertising richtig und sinnvoll anwenden zu können. Welche Hürden das sind und wie sie genommen werden können, wird hier beschrieben. Es werden Handlungsempfehlungen und Checklisten abgeleitet, die der Mittelstand für den Einstieg in das Thema Programmatic Advertising nutzen kann.
About the Author: Nina Offierowski, M.A., wurde 1991 in der Nähe von Köln geboren. Im Jahr 2016 schloss sie ihr berufsbegleitendes Fernstudium in strategischem Marketing und Branding mit dem akademischen Grad der Magistra Artium erfolgreich ab. In ihrem Job begegnet ihr täglich die Herausforderung der digitalen Transformation inklusive der Diskussion, ob diese denn überhaupt notwendig ist. Dies ist für sie die Motivation, sich noch intensiver mit dem Thema zu beschäftigen und Antworten auf diese Fragen zu finden.


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Product Details
  • ISBN-13: 9783954853557
  • Publisher: Igel Verlag Gmbh
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Sub Title: To-Dos für den Mittelstand
  • Width: 178 mm
  • ISBN-10: 3954853558
  • Publisher Date: 07 Jul 2017
  • Height: 254 mm
  • No of Pages: 136
  • Spine Width: 7 mm
  • Weight: 249 gr


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Programmatic Advertising in Deutschland: To-Dos für den Mittelstand
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