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Produzione ed esportazione di prodotti agroindustriali (Polpa di frutta)

Produzione ed esportazione di prodotti agroindustriali (Polpa di frutta)

          
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About the Book

A causa della vita frenetica e del poco tempo a disposizione, oggi sono molto popolari i prodotti facili da produrre e che richiedono poco tempo. Inoltre, il consumo di polpa di frutta è preferito alla frutta normale a causa della difficoltà di manipolazione e dell'alto livello di scarto di frutti come: mora, soursop e cocco, guava, fragola, naranjilla, frutto della passione, ananas, pitajaya, tra gli altri. Il mercato della polpa di frutta surgelata in Ecuador è cresciuto negli ultimi cinque anni; tuttavia, nessuna di queste aziende ha un piano di marketing consolidato e non promuove i propri prodotti, quindi vendono ciò che viene venduto d'impulso e non motivano le persone all'acquisto. Secondo le ricerche di mercato effettuate, la domanda insoddisfatta all'interno del nostro mercato di riferimento è pari al 48,80%; in altre parole, esiste una grande opportunità di crescita. L'opzione per crescere nelle vendite e rendere l'azienda più produttiva e redditizia è quella di destinare un valore annuale al budget di marketing, più una voce aggiuntiva per l'aumento delle persone come forza vendita; i risultati possono essere visti nel conto economico proiettato a cinque anni.


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Product Details
  • ISBN-13: 9786207038978
  • Publisher: KS Omniscriptum Publishing
  • Publisher Imprint: Edizioni Sapienza
  • Height: 229 mm
  • No of Pages: 92
  • Spine Width: 6 mm
  • Width: 152 mm
  • ISBN-10: 6207038975
  • Publisher Date: 11 Jan 2024
  • Binding: Paperback
  • Language: Italian
  • Returnable: N
  • Weight: 149 gr


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