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Product Placement in Social Media, Film und Fernsehen: Grundlagen, Entwicklung, Erscheinungsformen und aktuelle Rechtslage

Product Placement in Social Media, Film und Fernsehen: Grundlagen, Entwicklung, Erscheinungsformen und aktuelle Rechtslage

          
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About the Book

Product Placement wurde in Deutschland erstmals 2010 im sogenannten Rundfunkstaatsvertrag rechtlich festgelegt. Doch ist bis heute nicht eindeutig geregelt, inwieweit sich dies auch auf Social Media-Kanäle sowie die Film- und Fernsehindustrie bezieht. Oft wird Product Placement noch immer mit Schleichwerbung oder anderen artverwandten Werbeformen verwechselt, die ordnungsgemäße Kennzeichnung der Werbung auf Social Media Plattformen wie z.B. Instagram ist bis heute nicht konkret vorgegeben und in der Film- und Fernsehbranche wird das Werbeinstrument Produktplatzierung häufig bis aufs Äußerste verwendet, so dass es den Zuschauern beinahe wie eine Belästigung vorkommt. In diesem Buch werden zunächst die Grundlagen und die historische Entwicklung des Product Placements erläutert sowie unterschiedliche Erscheinungsformen aufgezeigt. Anschließend werden Vor- und Nachteile der Verwendung von Product Placement dargestellt und der rechtliche Hintergrund im Einsatz bei Social Media-Plattformen in Deutschland beleuchtet.
About the Author: Sophie Korsukéwitz, B.Sc., wurde 1992 in Berlin geboren. Ihr Studium der Betriebswirtschaftslehre an der Technischen Hochschule Brandenburg in Brandenburg an der Havel schloss die Autorin im Jahr 2018 mit dem akademischen Grad des Bachelor of Science erfolgreich ab. Bereits während des Studiums und auch während des Praxissemesters sammelte die Autorin ein umfangreiches Wissen im Bereich des Internetrechtes, daher entschied sie sich für die Erstellung des vorliegenden Buches.


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Product Details
  • ISBN-13: 9783961466641
  • Publisher Date: 06 Sep 2018
  • Height: 210 mm
  • No of Pages: 78
  • Spine Width: 4 mm
  • Weight: 104 gr
  • ISBN-10: 3961466645
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Sub Title: Grundlagen, Entwicklung, Erscheinungsformen und aktuelle Rechtslage
  • Width: 148 mm


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