This essay sheds light on the problems with having poor persuasion skills and also highlights how learning persuasion skills have changed people's lives. The most effective persuasion tactics to master are delineated in this essay. The calamitous problems that arise from having poor persuasion skills are often overlooked. The eminent importance of persuasion skills is typically disregard out of ignorance even though it is in fact the utmost valuable and pragmatic skill to master, especially if you want to optimize your successfulness in life. The crux of the issue with possessing poor persuasion skills is that it translates into having abysmal communication skills which ultimately significantly affects your ability to attain career growth, a stellar job, and climb up the corporate hierarchy. Moreover, for entrepreneurs, lacking stellar persuasion skills, it culminates in not being to convince venture capitalists to invest in your ideas and also not being able to efficaciously entice prospective customers to procure your products. People who have poor persuasion skills are far more likely to be exploited and are less likely to reap favors from others since they are often times unconvincing when communicating to others. In other words, nothing good can ensue from having subpar persuasion skills. Additionally, it is especially more cumbersome to form meaningful, lasting professional relationships and grow your personalized brand to the next level when your persuasion skills are appalling. Worst of all, for someone with an entrepreneurial mindset, having egregious persuasion skills will likely preempt them from attaining extreme fame leverage and substantial clout as they attempt to grow their personalized brand. Without possessing robust persuasion skills, it will be far more cumbersome to grow your personalized brand to the next level in a highly competitive user generated content market. You will also more profoundly struggle to attain your higher aspirations in life if you come across as uncompelling and unpersuasive. When you encounter people who have the power to help you reach your overarching goals, it is a missed opportunity if you do not know how to effectively persuade them to help you reach your higher aspirations Beyond the aforementioned dire issues, having poor persuasion skills culminates in loosing more negotiations, having a lower social status, and being perceived as offering less value than others. It can also culminate in having a smaller professional network than others, earning less money than colleagues, experiencing less personalized brand growth than competitors, having more tenuous relationships than those of your peers, and not reaping the most out of life. Some barriers to effective communication that adversely impact your ability to be persuasive encompass lack of eye contact, having nothing in common with your audience, leveraging a poor choice of verbiage, utilizing tenuous body language, speaking in a desultory manner, overloading your audience with far too much information, and prattling on and on instead of actively engaging with your audience. Moreover, coming across as desperate, lacking enthusiasm, not understanding the cultural background of the audience, succumbing to speech impediments, acting emotionally unstable, and being perceived as manipulated will also adversely impinge on your ability to efficaciously communicate in a persuasive manner. Learning and subsequently mastering persuasion skills have radically changed and enriched peoples' live in multiple facets. Mastering persuasion skills have allow people to win the presidency, attain the utmost highest position in the corporate hierarchy, build enough traction to start their own talk show, and even raise the necessary funds from investors necessary to bring their innovative, life changing products to the global marketplace. Learning persuasion skills is incumbent for allowing your ideas to build traction and organically build brands.