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Probably the Only Honest Brand Personality Guide You'll Ever Need: Crafted for Brand Communicators

Probably the Only Honest Brand Personality Guide You'll Ever Need: Crafted for Brand Communicators

          
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About the Book

As humans, we have a deep-seated need for identity. Even in religious settings, the discovery of identity and self is central to discussions. This need spills over into how we make decisions on the brands we purchase. Researchers Elliott and Wattanasuwan (1998) found that as consumers, we transfer cultural meanings to brands and brands symbolically help us to outwardly construct our social world and inwardly construct our sense of self-identity.Brand personality is basically a description of brands in terms of human characteristics and is typically understood as a form used to increase or improve brand awareness and attachment. This works the same way as how we relate and bond ourselves to others around us. As consumers or customers, we tend to anthropomorphise brands and view them as if they were humans with human characteristics. There is a great deal of rich insights found in research into the field of branding, brand communications and in this book's case, brand personality. What we seek to achieve in this book is to break down complex research in this field and make it accessible and actionable for you. Each chapter or section ends with an Action segment, which basically sets you thinking and taking charge beyond what you have just read. As a brand communicator, you are the one who is most in touch with the brand that you are managing or seeking to articulate to the world around you. Dive deep and you will discover how much impact by making those adjustments to the brand personality traits and facets in a practical manner!CONTENTSIntroductionBrand quality Brand attraction, loyalty and loveLuxury brandingCorporate personalityBrand personality dilution Brand architectureReach out to our brand communications team at - hello@sylnjas.com - to take your business and the brand experience up another notch with our tech-user led design approach.


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Product Details
  • ISBN-13: 9798580093383
  • Publisher: Independently Published
  • Publisher Imprint: Independently Published
  • Height: 203 mm
  • No of Pages: 108
  • Spine Width: 7 mm
  • Width: 127 mm
  • ISBN-10: 8580093384
  • Publisher Date: 11 Dec 2020
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Weight: 122 gr


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Probably the Only Honest Brand Personality Guide You'll Ever Need: Crafted for Brand Communicators
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