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Print vs. Digital. Das veränderte Verhalten von Konsumenten bei Nachrichtenmedien im digitalen Zeitalter

Print vs. Digital. Das veränderte Verhalten von Konsumenten bei Nachrichtenmedien im digitalen Zeitalter

          
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About the Book

Bachelorarbeit aus dem Jahr 2015 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,7, Fachhochschule Hof, Sprache: Deutsch, Abstract: Kein Medium konnte täglich einen so detaillierten und umfangreichen Blick über die tagesaktuellen Nachrichten verschaffen wie die Zeitung. Mit der Entstehung und rasend schnellen Weiterentwicklung des Internets löst sich diese Monopolstellung immer weiter auf. Heute, im digitalen Zeitalter beginnt oftmals der erste Weg um sich über die aktuellen Nachrichten detailliert zu informieren, mit dem Griff zum Laptop oder Smartphone. Die Endgeräte sind noch nicht Flächendeckend unter den Konsumenten verteilt, jedoch besaßen im Mai 2012 bereits 41,1 Mio. Menschen in Deutschland ein Smartphone, Trend steigend. Die deutschen Zeitungsverlage haben diesen Trend erkannt und ihr Portfolio angepasst und ihre Kanäle auch digital erweitert. Sie entwickelten zunächst eigene Nachrichtenwebsites für Computer und einige Jahre später, als die Technologie es ihnen ermöglichte, folgten Websites und Applikationen für mobile Endgeräte. Darüber hinaus entstanden Online-Redaktionen und neue Mitarbeiter wurden eingestellt, die sich ausschließlich auf den Inhalt, den sog. Content, des Online-Angebots konzentrierten. War es früher noch das Ziel einer Zeitung, über die Hintergründe einer Nachricht zu informieren, so geht es heute oftmals darum, als erster die Nachricht zu veröffentlichen, im Zweifel auch ohne Hintergrundinformationen. Das Internet, so wie wir es heute kennen, das sog. "Web 2.0", und die internetfähigen Geräte haben das Angebot für Konsumenten stark erweitert. Sie bieten ihnen die Möglichkeit innerhalb von Sekunden an nahezu jedem Ort der Erde Nachrichten zu lesen und selbst zu recherchieren. Das Internet und die internetfähigen Geräte haben das Angebot für Konsumenten stark erweitert. Einzige Bedingung dafür ist eine funktionierende Internetverbindung. Das primäre Ziel der vorliegenden Arbeit


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Product Details
  • ISBN-13: 9783668005952
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 78
  • Series Title: German
  • Weight: 113 gr
  • ISBN-10: 3668005958
  • Publisher Date: 25 Jun 2015
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 5 mm
  • Width: 148 mm


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Print vs. Digital. Das veränderte Verhalten von Konsumenten bei Nachrichtenmedien im digitalen Zeitalter
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