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Print- und E-Zeitung im Vergleich. Vorteile, Herausforderungen und Reichweite

Print- und E-Zeitung im Vergleich. Vorteile, Herausforderungen und Reichweite

          
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About the Book

Bachelorarbeit aus dem Jahr 2020 im Fachbereich Medien / Kommunikation - Journalismus, Publizistik, Université Sidi Mohamed Ben Abdellah, Sprache: Deutsch, Abstract: Der Begriff "Sterben der Printzeitung" ist in aller Munde und ein Diskussionsgegenstand geworden. Mit ihm verbinden sich hoffnungsvolle Erwartungen, dass die neu modernen Techniken von E-Zeitungen durch einfachere Informationszugänge das Leben erleichtert, und auch gerade in der heutigen Zeit, dass Änderungen und neue Formen von Werbungen durch diese neue Wirtschaft entstehen. Es gibt jedoch auch Bedenken insbesondere in Unternehmen, die durch die Neuen Medien eine Konkurrenz für sich sehen. Exemplarisch dafür steht das Verhältnis von herkömmlichen Zeitungen zu den elektronischen Zeitungen. Diese Änderung ließ die Zeitungsverlage nicht spurlos, indem die Anzahl der verkauften Ausgaben manchmal stabil bleibt und manchmal stark zurückgeht. Viele Aspekte spielen bei dieser Entwicklung der Verkaufszahlen eine Rolle, sowohl äußere Einflüsse durch eine wandelnde Gesellschaft und ändernde Lesegewohnheiten als auch Faktoren innerhalb der Branche, in der die Bereitschaft mancher Zeitungen zur Anpassung und Umgestaltung ihres Angebots angesichts des wirtschaftlichen und technischen Wandels der Medien zu spät gekommen ist. Der größte Umbruch für die Zeitung als Medium begann allerdings mit der Etablierung des Internets. Dieser Aufbruch in die virtuelle Welt wurde nur zögerlich angefangen und ist noch nicht abgeschlossen. Die Zeitungsverlage sehen außerdem noch großen Herausforderungen. Die Etablierung der Zeitungen im virtuellen Markt ist noch nicht ganz gefestigt. Die Phase des Wandels zwischen gedruckter und elektronischer Zeitung dauert noch an. Welche Art von Zeitung, ob gedruckt oder elektronisch, sich langfristig durchsetzen wird, ob die elektronische die gedruckte Version ersetzt oder weiterhin damit leben kann, ist bisher immer noch nicht abzusehen. Gerade in diesem Zustand des Zusammenlebens, der nun


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Product Details
  • ISBN-13: 9783346282200
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 40
  • Spine Width: 3 mm
  • Width: 148 mm
  • ISBN-10: 3346282201
  • Publisher Date: 21 Jun 2020
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 63 gr


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