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Principles Of Management: Microsoft Press Titles

Principles Of Management: Microsoft Press Titles

          
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About the Book

The business activities in organizations today are influenced largely by the decisions taken by their managers-whether it is at lower level, middle level, or top-level. They are responsible for getting things done through people in formally organized groups, the success of which depends upon the application of the principles of management. Hence, it is imperative for the practicing managers as well as the managers to be to get acquainted with the essentials of management.
Primarily intended for the undergraduate engineering students, this book also serves the needs of management students at postgraduate and diploma levels. This comprehensive and well-organized book provides a clear insight into the principles and concepts of management, its impact on productivity, and the new dimensions arising out due to the rapid advancements in information technology. The text also covers various modern concepts like outsourcing e-business, e-commerce, ERP, CRM, TQM etc.About the Author

M. GOVINDARAJAN, Ph.D., has been Assistant Professor, Department of Mechanical Engineering, Anna University, Chennai. He has 33 years of teaching experience. He has published many articles in reputed journals and has to his credit three books Principles of Management, Engineering Ethics including Human Values and Marketing Management: Concepts, Cases, Challenges and Trends, 2nd ed. published by PHI Learning.

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S. NATARAJAN, Ph.D., has been Professor and Head, Department of Mechanical Engineering, Anna University, Chennai. He has 34 years of teaching experience in such areas as operations research and metal forming. He has published/presented over 30 articles/papers in national and international journals and conferences. His areas of interest include metal forming, modelling of forming technology, and professional ethics. He has authored a book on Fundamentals of Packaging Technology published by PHI Learning.


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Product Details
  • ISBN-13: 9788120328433
  • Publisher: PHI Learning
  • Publisher Imprint: Phi Learning
  • Edition: 1
  • No of Pages: 208
  • Weight: 330 gr
  • ISBN-10: 8120328434
  • Publisher Date: 2005
  • Binding: Paperback
  • Language: English
  • Sub Title: Microsoft Press Titles

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