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Pricing and the Newsvendor Problem. A Review with Extensions

Pricing and the Newsvendor Problem. A Review with Extensions

          
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About the Book

Studienarbeit aus dem Jahr 2005 im Fachbereich BWL - Beschaffung, Produktion, Logistik, Note: 2,0, Universität Mannheim (Lehrstuhl für ABWL und Logistik, Prof. Minner), Veranstaltung: Seminar, Sprache: Deutsch, Abstract: Das Newsboy-Problem ist eine feste Größe in der Logistik. Es beschreibt das Vorgehen eines Händlers, der über die einmalige Bestellmenge der nächsten Periode bei unsicherer Nachfrage entscheiden muss. Bei gegebenem Preis liefert der Newsboy-Ansatz eine Lösung, wie viel bestellt werden sollte, um den Gewinn zu maximieren. Dieser Lösungsweg kann zu vielen Problemen der Logistik eine Lösung bieten. Auf dieser Grundlage sind zahlreiche Erweiterungen vorgenommen worden, um es auch bei geringen Veränderungen der Voraussetzungen anwenden zu können. Eine dieser Entwicklungen ist der Fall der endogenen Nachfrage. Das bedeutet, dass der Verkäufer selbst den Verkaufspreis festlegen kann, und somit die Absatzmenge beeinflusst. Je höher der Preis, desto geringer ist die nachgefragte Menge und umgekehrt. Dieser Zusammenhang wird im Folgenden durch y(p), eine fallende Funktion, dargestellt. Die Entscheidung des Verkäufers erweitert sich, da er nun neben der Bestellmenge auch den Verkaufspreis bestimmen muss und diese beiden Entscheidungsparameter abhängig voneinander sind. Mit der Bestimmung des optimalen Preises und der optimalen Bestellmenge, die den Gewinn des Verkäufers maximieren, befasst sich diese Seminararbeit. Sie basiert auf dem Arbeitspapier von Petruzzi und Dada. Zu Beginn der Arbeit soll das klassische Newsboy-Problem, seine Annahmen und der Lösungsansatz, kurz skizziert werden. Im weiteren Verlauf wird auf die Modellierung der endogenen Nachfrage genauer eingegangen und zwei verschiedene Modellierungsarten vorgestellt, das additive und das multiplikative Modell. Eine Beispielrechnung mit konkreten Zahlen überprüft und erläutert die theoretischen Ergebnisse. Abschließend erfolgt eine Zusammenfassung der Ergebnisse.


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Product Details
  • ISBN-13: 9783656564683
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 28
  • Series Title: German
  • Weight: 50 gr
  • ISBN-10: 365656468X
  • Publisher Date: 03 Jan 2014
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 2 mm
  • Width: 148 mm


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