About the Book
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Chances are that you are leaving money on the table. Smart pricing can add multiples to your revenue and valuation. Yet, pricing is often considered too complex or just not paid enough attention.
Software pricing is not rocket science. But so far, literature on the subject has varied between clickbaity blogs or obtuse research methods.
A practical guide to SaaS pricing has been sorely needed. This book aims to fill the void.
Written for CEOs, CMOs, Product Marketers, Revenue Leaders, and Product Managers, this book provides a simple soup to nuts approach in deploying winning pricing systems for high growth SaaS startups. In addition to pricing techniques, learn from real-life case studies from pricing leaders drawing on their experiences at companies such as Gainsight, Mixpanel, Nosto, Oracle, Verint, Rubrik and more.
The book will help you get to the following four fundamental pricing decisions and guide you on how to operationalize pricing within your organization:
1. Packaging: What will be your product 'offers'/'packages'?
★ Learn why Good-Better-Best packaging is not automatically the best approach and how to use packaging to unlock hidden value from your product's features.
2. Pricing Metric: Which metric or set of metrics will drive your core pricing model?
★ Learn how a Silicon Valley startup unlocked up to 10x revenue/account via smart pricing metric selection
3. Pricing Structure: How will you structure your pricing model?
★ Learn how an eCommerce SaaS company evolved its pricing structure as it grew first to maximize market share and then increase revenue predictability.
4. Price Point: What specific price point will you charge?
★ Learn five different methods to hone in on the right price point for your product.
Finally, the book includes nine in-depth case studies from Silicon Valley's top pricing leaders from their past experiences at companies like Gainsight, Mixpanel, Nosto, Oracle, Verint, Rubrik, and more.
Case studies include instances of pricing challenges across growth stage and established post-IPO companies and cover a wide gamut of topics, including:
- Moving from perpetual licensing to subscription pricing
- Revamping product packaging for maximum growth
- Switching the key SaaS pricing metric
- Pricing design in a high cost/unit environment
- Recommended ways to structure pricing projects
